Replica and Arity have launched Safety Hub, a new platform designed to give public agencies a proactive tool for identifying and reducing roadway risk before crashes occur, rather than responding to harm after the fact.
The platform addresses a long-standing limitation in road safety programmes, the companies noted. Most agencies currently rely on crash data to guide decision-making, but that data typically lags by six to 18 months, meaning it reflects where danger has already caused harm, not where risk is currently building.
Against a backdrop of nearly 40,000 people killed on US roads each year, according to the National Highway Traffic Safety Administration, the two companies argue that a more predictive approach is overdue.
Safety Hub combines Arity’s mobility data, which captures driving behaviours including excessive speeding, hard braking and distracted driving from more than 50 million active connections, representing roughly one in five US drivers, with Replica’s data on how people move across all modes, including walking and cycling. Crash records from agency and federal sources are also integrated to complete the picture. Both companies said the platform is designed to be privacy-preserving throughout.
The platform enables agencies to identify locations where pedestrians and cyclists face the greatest exposure to dangerous vehicle speeds, run analyses such as high-injury networks and corridor risk profiles, and evaluate whether safety interventions are having the desired effect. Work that previously took months can now be completed in days, the companies noted.
As part of the collaboration, Arity has also made a strategic investment in Replica to support the long-term partnership and future development of the platform.
Nick Bowden, CEO and co-founder of Replica, said, “The goal for every agency is the same: reduce fatalities and serious injuries to zero. Safety Hub helps teams identify where risk is building, prioritise interventions earlier, and better understand whether safety investments are improving outcomes over time.”
Gary Hallgren, president of Arity, added, “Improving roadway safety starts with giving communities the insight they need to act before tragedy occurs. By leveraging our driving behavior data with Replica’s rich dataset and expertise in how people move across all modes, we’re delivering a more complete, real-time view of risk so agencies can take earlier, more effective action to save lives.”
Safety Hub is now available to public agencies working to reduce roadway deaths and serious injuries.
