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ITS America Conference & Expo introduces StartUps Zone for 2026

Web TeamBy Web TeamMay 29, 20262 Mins Read
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Elevated wide-angle view of a large, busy exhibition hall with numerous exhibitor stands, banners and attendees visible across the floor.
ABOVE: The show floor at the previous ITS America Conference & Expo, featuring exhibitors spanning connected transportation, AI and smart city technologies

ITS America Conference & Expo 2026 will welcome 170 exhibitors to Huntington Place in Detroit when it opens its doors on 9 June, including nearly 70 first-time participants and an inaugural ITS StartUps Zone dedicated to emerging transportation companies.

The event, organised in partnership by RX Global and ITS America, runs 9–12 June 2026 and is expected to bring together more than 3,000 public and private sector transportation leaders, researchers and decision-makers.

New exhibitors joining the 2026 show floor span artificial intelligence, connected transportation, cybersecurity, data analytics, digital infrastructure, autonomous vehicles and smart city technologies. Among the first-time participants are BusPatrol, which delivers AI-powered school bus safety programmes; Claro, which provides AI video analytics and cybersecurity solutions for logistics and supply chain operations; Chainzone Technology, a manufacturer of LED variable message signs with experience on major European tunnel and highway deployments; Connected Signals, which supplies real-time predictive traffic light information to vehicles; and Raytec Systems, which designs LED lighting solutions supporting licence plate recognition, wrong-way detection and smart city applications.

The ITS StartUps Zone introduces a dedicated show floor space for emerging transportation companies, with an estimated five participants. A number of start-up companies with a larger show floor presence will also be highlighted, including Mobito, Neuweb, Inex.Net, ASX, ViaSight and Intreelligent.

Laura Chace, president and CEO of ITS America
ABOVE: Laura Chace, president and CEO of ITS America

“The growth in new exhibitors and startups reflects the extraordinary momentum building across the intelligent transportation sector,” says Laura Chace, president and CEO of ITS America. “Cities, agencies, and industry partners all benefit when the full range of innovation, from established platforms to emerging technologies, is represented in one place. ITS America Conference & Expo is exactly that place, and we are proud to be the platform where the future of transportation comes to life.”

“The ITS StartUps Zone is a direct response to the appetite we see for emerging technology across the transportation sector,” says Jaime McAuley, event vice president, ITS America Events, RX Global. “We created this dedicated space so the boldest new innovators in transportation can stand alongside the industry’s most established names, because that kind of access accelerates innovation and drives real results for the communities transportation professionals serve.”

Image: ITS America

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