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Funding

WHITE PAPER: Why road operators should pay for outcomes, not technology, using OBC

Tom StoneBy Tom StoneJuly 9, 20253 Mins Read
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ITS (Intelligent Transportation Systems): Businessman handshake on digital interface and optimizing traffic flow, smart signaling, real-time data, vehicle tracking, global network.

Transportation agencies could slash red tape and boost innovation by ditching traditional procurement for Outcomes-Based Contracting (OBC) that pays vendors based on results, not products, according to a new white paper published by ITS America and NEMA (National Electrical Manufacturers Association).

The paper entitled Procurement Solutions for Modern Transportation Technologies tackles what the writes call outdated procurement models hampering the digital transformation of America’s transportation infrastructure.

OBC is presented as a possible way to modernize how agencies buy everything from traffic signal systems to crash response platforms. Rather than purchasing specific products or services, agencies should purchase outcomes such as reduced traffic fatalities, improved travel times, or increased transit access, and hold vendors to account to deliver these.

“Public agencies are grappling with outdated procurement models in a digital-first transportation era,” says Bobby McCurdy, ITS America vice president of policy and advocacy. “This paper provides a practical roadmap to unlock innovation and improve performance.”

The paper draws on real-world case studies from Alpharetta, Georgia; the Virginia Department of Transportation; and Southern Nevada to demonstrate OBC’s effectiveness. It also provides guidance for federal leadership in aligning policies and funding mechanisms with modern infrastructure needs, plus recommendations to help state and local agencies address cybersecurity, software licensing, and resource challenges.

“The evolution of intelligent transportation demands procurement frameworks that are just as smart,” says Steve Griffith, NEMA executive director, for regulatory and industry affairs in mobility. “Outcomes-based models offer governments the flexibility and incentives needed to deploy cutting-edge technologies and maintain them over time.”

Intelligent Transportation Systems (ITS): Traffic management, autonomous vehicles, safety monitoring, route optimization. Businessman analyzing ITS progress chart on digital interface.

The white paper emphasizes the critical role of the USDOT in promoting outcomes-based procurement through initiatives like Every Day Counts and ARPA-I, and urges Congress to modernize procurement and funding policies to ensure long-term adaptability.

Industry representatives who contributed to the paper’s development also highlight its practical benefits. “Outcomes Based Contracting represents a practical and effective way to agencies to keep up with technology advancements that support safer, more efficient, and more resilient transportation systems,” says Guerry Bruner, manager for ITS and unmanned infrastructure solutions, at ASSA ABLOY. “By focusing on results vendors can provide solutions to agencies problems that fit within their existing infrastructure,”

“OBC is increasingly important in the transportation industry because it shifts the focus from what is being bought to what results are being achieved,” says Alison Boan, national capture manager at Rekor. “Instead of procuring specific products or services (e.g., cameras, software, or engineering hours), agencies define success in terms of outcomes — like reduced traffic fatalities, improved travel times, or increased access to transit — and hold vendors accountable to those outcomes.”

The paper was developed by a task force of members from both ITS America and NEMA as part of their recent memorandum of understanding to share information, promote shared policy objectives, and scale intelligent transportation system deployment across the United States.

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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