Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    August 8, 2025

    Read the new TTi digital magazine online now – August 2025

    ITS By Web Team
    Recent

    Read the new TTi digital magazine online now – August 2025

    August 8, 2025
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Environment & Emissions

Zero emission buses could make public transport more popular

Lauren DysonBy Lauren DysonDecember 14, 20223 Mins Read
Share LinkedIn Twitter Facebook Email

Research undertaken by ComRes on behalf of Go-Ahead’s Zero Emission Centre of Excellence has found that only 26% of the public view bus travel as a ‘green’ form of transport – on a par with rail travel, but well below the number who view cycling or walking as ‘green’.

However, if they are specifically told that a bus they are catching is powered by an electric or hydrogen fuel cell battery, the proportion who view it as a green form of transport rockets to 81%.

Contrary to received wisdom in the public transport industry that ‘green’ buses don’t sell more tickets, 55% of respondents said that they would be more likely to travel by bus if they knew that a zero emission bus was available. This raises the prospect of a significant increase in bus travel as the UK’s 30,000-strong bus fleet transitions from diesel fuel to electric or hydrogen power.

The Go-Ahead Group’s Zero Emission Centre of Excellence, based in London, brings together expertise from Go-Ahead’s bus companies across the UK, Ireland, Sweden and Singapore and will develop best practice in buying, running and maintaining zero emission buses.

“It is surprising that so few people view buses as green, given that they account for just 2% of greenhouse gas emissions from transport, compared to 52% from cars,” says Louis Rambaud, Go-Ahead’s director of strategy and transformation. “Public transport is a fundamentally sustainable way to get around. Nevertheless, these findings show that zero emission buses are a game changer. If we can demonstrate to the public that buses are green, we can persuade millions of people to leave their cars at home in favour of public transport. And this reinforces the value of public sector support for investment in zero emission buses – including the Government’s ZEBRA funding scheme for electric and hydrogen buses.”

The Go-Ahead Group operates more than 6,000 buses across the UK, and has committed to an entirely zero emission UK fleet by 2035. The company is the largest operator of buses in London and has eight regional bus companies including networks in Devon and Cornwall, Dorset and Hampshire, Brighton, Oxford, East Anglia, East Yorkshire, Manchester and the north-east.

“Go-Ahead is already the UK’s largest operator of electric buses and we’re determined to deliver a zero emission fleet by 2035,” says Richard Harrington, engineering director at Go-Ahead London and head of the group’s Zero Emission Centre of Excellence. “Our new centre of excellence will develop solutions to the challenges such as equipping depots, buying buses, managing battery life and training drivers. We will also be looking at ways to open-up our depots to third parties who may wish to use our charging points for their own vehicles.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleNew report provides insights into multimodal travel in 2022
Next Article Acuity Brands partners with Dhyan Networks and Technologies
Lauren Dyson

Lauren is a regular contributor to Traffic Technology International (TTi) and a freelance technical journalist. Over the past 15 years, she has worked on a wide variety of B2B publications and websites, including a stint as deputy editor of Traffic Technology International from 2014-2016. She has a degree in English from the University of Exeter. Lauren is mum to two busy little girls. She is always in demand!

Related Posts

Midsummer boulevard in morning light with blurry bus in motion in Milton Keynes. England
Electric Vehicles & Infrastructure

Milton Keynes’ plans for mass rapid transit system gain momentum

October 2, 20254 Mins Read
Tokyo City at sunset
Public transit

Moovit app launch to ease public transport pressure in Japan

October 1, 20252 Mins Read
Open view of the south side of the historical city of Pontevedra from an elevated viewpoint. Highway bridge crossing Lerez river. Mountains in background. Sunset.
Enforcement

Pontevedra, Spain, to introduce Low Emission Zone with Kapsch TrafficCom

September 26, 20252 Mins Read
Latest Posts
Hydrogen Digger - Marling X site

WORLD FIRST: Lower Thames Crossing deploys hydrogen-powered digger

October 2, 2025

OPINION: Why we need in-car payments and how they’ll work

October 2, 2025
Midsummer boulevard in morning light with blurry bus in motion in Milton Keynes. England

Milton Keynes’ plans for mass rapid transit system gain momentum

October 2, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • About Us
  • Supplier Spotlight

Upcoming Events

Oct 10
October 10 - October 11

Fall Board of Directors & Committees Meeting

Mar 10
10th March 2026 - 13th March 2026

Intertraffic Amsterdam 2026

View Calendar
© 2025 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.