Following a competitive bid process, APCOA has announced that it has been awarded the contract to manage parking activities at Utilita Arena Birmingham, as the venue prepares for big concerts in the coming months from the likes of Iron Maiden, Tom Grennan, Katy Perry (above), JLS, Peter Kay, Monster Jam, Simply Red and soul legend Stevie Wonder, with pre-booking available (see below).
Utilita Arena Birmingham hosts a broad range of events and is easily accessible in the heart of the country. From household names in music and comedy to sporting events and conferences, the arena draws in more than 700,000 visitors from all over the world every year.
The parking contract, with a term of up to ten years, encompasses management of over 2000 car parking spaces across three separate car parks with pre-booking and on-the-day parking both available.
All three car parks are operated using state of the art Parkway Automatic Number Plate Recognition (ANPR) technology, a modern, barrierless solution which minimises queues and reduces emissions.
With nearly 9000 parking transactions at payment machines or using APCOA ScanPay in the first week of the contract alone, Utilita Arena Birmingham is busier than ever and customers wanting to pre-book their parking in advance can do so by visiting: https://prebook.apcoa.co.uk/
Kim Challis, APCOA Regional Managing Director UK&I says, “We are delighted to be working in partnership with the NEC Group at this exciting venue, using our extensive experience in the leisure sector to ensure that customer parking is a seamless element of the whole customer experience”.
Jen Mitchell, NEC Group Arenas Managing Director adds, “We’re pleased to be partnering with APCOA to enhance the parking experience at Utilita Arena Birmingham. We’re confident visitors will enjoy a more positive parking experience as a result of the partnership.”
