Monta and CITA EV announce EV charge point partnership in Middle East


Electric vehicle (EV) charging app, Monta, and e-mobility solution provider, CITA EV, have announced a new partnership what will help supercharge EV charge point infrastructure in the Middle East.

As part of the agreement, CITA will use Monta software to provide businesses and organizations in the Middle East with opportunities to install and manage new charge points.

Monta will also provide 24/7 customer support and a payment system to provide a pain-free charging process for charge point owners and drivers. It will become CITA’s exclusive EV charge point software provider in the Middle East in return.

Monta’s platform brings together organizations and charge point installers to provide more solutions to EV drivers, such as smart queueing and reservation features, while adding a new revenue stream.

Electric charge point infrastructure is set to undergo significant transformation in the Middle East as the adoption rate of electric vehicles increases. Countries such as Qatar and Saudi Arabia are pushing for at least 10% and 30% of cars in their respective regions to be electric by 2030, while the United Arab Emirates is aiming to have 42,000 electric vehicles on its streets within the same time period.

“Electric vehicles in the Middle East have increased tenfold over the past five years, to the point where the current amount of public chargers simply cannot fulfill demand,” says Ian Beattie, sales and operations director at CITA. “Organizations across the region are looking to support the move to electric vehicles, as well as flexible solutions that benefit everyone, but simply can’t get there fast enough. This is where Monta comes in, offering a seamless charge point integration experience. We’ve been really impressed with Monta’s expertise, skills, and customer service support, and we’re looking forward to working with them more in the future.”

“CITA’s work in supporting electric charging in the Middle East is unrivalled, and this partnership represents the perfect opportunity to provide clean transportation to organisations, businesses, and drivers across the region,” says Casper Rasmussen, CEO and co-founder at Monta. “The Middle East is a key growth market right now and we’re excited to show how easy it is to make the jump to electric mobility.”

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Lauren is a regular contributor to Traffic Technology International (TTi) and a freelance technical journalist. Over the past 15 years, she has worked on a wide variety of B2B publications and websites, including a stint as deputy editor of Traffic Technology International from 2014-2016. She has a degree in English from the University of Exeter. Lauren is mum to two busy little girls. She is always in demand!