Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Connected Vehicles

Bicycle-to-vehicle (B2V) communications being developed by new consortium

Tom StoneBy Tom StoneJanuary 19, 20214 Mins Read
Share LinkedIn Twitter Facebook Email

Nine leading bicycle, e-scooter and automakers – including Ford, Specialized, and Trek Bicycle, as initial partners – have announced they are joining SAE Industry Technologies to lead development of a bicycle-to-vehicle (B2V) communication standard.

B2V communication technology developer Tome Software has initiated the unprecedented collaboration with captains of the automotive and cycling industries, establishing a new global effort with the intention of creating safer roads for road users.

The push to make streets safer for all users comes at a time when bicycle usage is at an all-time high. The new consortium will research and consider a wide range of cutting-edge technology options.

B2V technology is designed to allow vehicles to directly communicate with bikes, scooters, and roadside infrastructure, such as traffic signs and construction zones. It also provides opportunities for direct bicycle electronics integration, as well as mobile phone app integration for cyclists. Trek Bicycle, for example, is integrating B2V sensors into its Flare R tail light, which increases conspicuity for cyclists with its interruptive flash pattern that is visible from over 900m during the day or night.

The team finalizing the consortium plan includes executive leadership representation from Bosch, Ford Motor Company, Hammerhead, Shimano, Specialized, and SRAM, Tome Software, and Trek Bicycle. The new consortium is in its final pre-planning phase and will be seeking new members and offering a range of information and education resources to share its vision.

Ford and Tome have been leading a prototype working group the past year to research the feasibility and develop potential tech solutions for communicating between road users and vehicles. Ford, Specialized, Tome, Trek Bicycle, and Haas Alert publicly announced B2V prototypes at CES 2021.

Pieter Morgan, founder and CEO of Hammerhead, says, “With more cyclists on the road, there are more accidents than ever. Technology allows you to see traffic slowdowns, and generate alerts on your dash when another vehicle is too close. We are excited to develop technology on our cycling computer that would let drivers know when there is a cyclist nearby.”

“Cyclists and e-scooter riders are a growing part of mobility solutions sharing roads, which is why Ford is investing heavily in ways to improve awareness between road users and allow more confident mobility – whether you’re on two or four wheels,” says Chuck Gray, vice president, Vehicle Components and Systems Engineering of Ford Motor Company, which recently acquired the Spin e-scooter business. “As we advance the technology, we also need other industry leaders to join in developing standardized wireless communications technologies that can help accelerate these types of innovations for more people, sooner.”

Specialized is working on prototyping B2V technology integrated with the Specialized Ride App. This will help riders and motorists be more aware of their surroundings.

“We believe that bikes have the power to pedal the planet forward – improving mental and physical health and serving as a powerful tool in combating the climate crisis. It’s simple, the world needs more people on bikes. To make that happen, we need to make sure that riding a bike is safer than it is today for all riders. We’re excited to cooperate with other cycling and automotive partners to develop technology for added rider safety,” says Bob Margevicius, executive vice president at Specialized.

The B2V prototyping working group has released an updated technical whitepaper, and continues the research and development process in 2021 with field tests and on-road pilots. All working group members are developing prototypes on a shared codebase.

“We have completed a critical milestone in cross-industry collaboration while we continue the research and development process through 2021 testing and on-road data collection pilots,” said Jake Sigal, founder and CEO of Tome Software. “We now have solidified a clear path to standards, continuing our mission for safer roads for all road users.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleIncoming Biden administration picks Polly Trottenberg as US Deputy Secretary of Transportation
Next Article New UK consortium announced to integrate drones into wider transport system
Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

Related Posts

People walking in London
Congestion Reduction

TfL launches new walking maps to promote active travel across London

June 3, 20253 Mins Read
Connected Vehicles

ITS SEVILLE VIDEO: Monotch announces largest-ever connected emergency vehicle project

May 23, 20251 Min Read
Connected Vehicles

ITS SEVILLE VIDEO: Landmark agreement incentivises automotive data sharing

May 21, 20251 Min Read
Latest Posts
Crash barrier

INTERTRAFFIC AMERICAS: TrafFix showcases crash cushion solutions

June 17, 2025
A young woman with long dark hair singing on stage

APCOA to manage parking at Utilita Arena Birmingham for Katy Perry and Iron Maiden

June 12, 2025
White man with short hair smiling on a sunny day in front of green bush

OPINION: Why lower crash rates don’t always indicate safer roads

June 11, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • About Us
  • Supplier Spotlight

Upcoming Events

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

Jun 18
June 18 - June 19

Move London 2025

Jul 26
July 26 - July 29

2025 Maintenance, Engineering & Roadway Operations Workshop

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.