West Midlands, UK, to launch region-wide Mobility as a Service app


Transport for West Midlands (TfWM) – the organisation that manages transportation systems for over 2.8 million people in the Northwest of England, including the UK’s second largest city Birmingham – has appointed FOD Mobility Group to help design, develop and deliver a new wide-ranging Mobility as a Service app using its Mobilleo MaaS platform.

The app will offer customers a new approach to travelling around the West Midlands. Users can plan journeys, receive live travel information, book and pay for all local transport options – including buses, trains, trams, e-Scooters, walking, cycle hire, taxis, Demand Responsive Transport (DRT), car rental, car club and parking. Wherever the user wants to travel to, the app gives them the most convenient, cost-effective and sustainable option, tailored to their individual preferences.

This is a step towards TfWM’s ambition of one app, one account, everywhere they could want to go, accessible at their fingertips.

It is designed to revolutionise public and shared transport in the region by making it easier and quicker for people to get information, choose more sustainable travel and find the best value fares. It will replace the existing TfWM app. One app, one account, all bases covered.

Alongside FOD Mobility Group, TfWM is working on the project with a range of partners including consultants Arcadis – providing behaviour change advice, Brompton Bike Hire and Enterprise Rent-A-Car and Car Club.

Other project partners include ITO World – who provide real time public transport data across the West Midlands, Euclid and Unicard – responsible for integration with our Swift smart travel scheme. Local authority and transport operator partners will also collaborate on the app development.

The development has been funded from the Department for Transport’s Future Transport Zone program.

It is designed to deliver on aims set out in the Local Transport Plan by building trust through an enhanced user experience, integrating ticketing and information and helping to decarbonise our transport networks.

Birmingham Grandcentral Sunset

Central Birmingham

“TfWM is putting unprecedented investment into growing our Metro, rail, bus and active travel networks,” says Anne Shaw, executive director of Transport for West Midlands. “As well as developing travel modes, we need to look closely at how we can make accessing transport as seamless as possible through simple plan, book and pay mechanisms. This will encourage more people to use public and shared transport, or active travel and reduce private car use.

“With this new mobility as a service platform we are looking to do just that. We are working with some of the best British tech and mobility companies to design an app which is easy to use, convenient and offers great value. This will be a one stop shop for anyone looking to travel around the West Midlands. We are delighted to bring FOD Mobility Group and other key partners on board to work on this exciting project.”

FOD Mobility Group’s CEO, Justin Whitston, adds: “We are truly delighted to be working with TfWM on what will be an exciting and scalable mobility as a service project, powered by our Mobilleo platform. We look forward to working long-term to deliver a new approach to travelling around the West Midlands.”

Oz Choudhri, head of mobility solutions, UK and Ireland for Enterprise says: “We are very excited to be a partner in the project. Enterprise already has a strong presence throughout the West Midlands through our rental and car club operations.

“We are confident that we will further grow this presence enabling us to play a key role in delivering shared and sustainable transport. We will also be working with TfWM on a number of social value projects which will engage with residents and businesses.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).