Iteris wins contract extension for work on Virginia’s 511 traveler information system


Iteris Inc., a leading US supplier of applied informatics systems for the transportation industry, has been awarded four new task orders as part of an ongoing project to provide support for Virginia’s 511 traveler information system.

With a total value of US$3.3m, the two-year contract renewal from the Virginia Department of Transportation (VDOT) is the second extension of an initial five-year contract agreed in 2011. The new deal is part of VDOT’s transportation video and data distribution (TV&D) project and will see Iteris continue its work to provide the core services of Virginia’s 511 Interactive Voice Response (IVR) system, as well as the aggregation of transportation video, and the management of web-based traveler information and other data. Iteris is also responsible for distributing related information to VDOT, the traveling public, and other public partners across the state and neighboring jurisdictions.

Virginia’s 511 service is built on Iteris’s advanced traveler information system (ATIS) platform, which powers 11 traveler information systems nationwide. Work under the new task orders will commence immediately in order to continue seamless operations and maintenance of VDOT’s 511 system.

Under the new task orders, Iteris will continue to provide: the 511 Virginia IVR phone service; 511 Virginia website; two 511 Virginia mobile smartphone apps; push notification services for traffic alerts; access to over 1,300 VDOT and Virginia municipal cameras; travel time data; and consulting services. This TV&D contract is in addition to the company’s role as part of a team selected to provide operations and engineering services for VDOT’s five traffic operations centers (TOCs).

Iteris deployed its first traveler information system in 1996, and the company’s ATIS platform now delivers real-time traffic, parking and transit data to the general public in nine states across the USA, as well as four regional areas in California, including the San Francisco Bay Area MTC.

The ATIS platform is now integrated to disseminate Waze’s crowd-sourced real-time traffic information, and is capable of delivering multiple types of information, including: smartphone and tablet apps; websites; IVR systems; social media outlets; dashboards; weather services; video; Reverse 511 (Personalization / My511); welcome centers / kiosks; ICM and multimedia; IRIS Open Source ATMS Interface; cable TV; and an Operator Reporting Tool for mobile reporting.

“We are pleased to continue our statewide video and data distribution services in the Commonwealth of Virginia as we expand our managed services nationwide,” said Moe Zarean, vice president and assistant general manager for transportation systems at Iteris.

“Virginia’s 511 service is one of the nation’s most advanced traveler information systems and we are proud to help road users access real-time travel advice to reduce congestion and improve efficiency across the state.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).