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Public transit

Curb Flow expands to LA, aggregating taxi bookings for smarter vehicle distribution

Tom StoneBy Tom StoneJuly 18, 20243 Mins Read
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Aerial view of a massive highway intersection in Los Angeles

Curb has announced the expansion of Curb Flow into Los Angeles. The API streamlines the taxi driver experience and increases earning potential by aggregating ride requests, such as fleet dispatches and app bookings, from multiple demand sources to ensure fair ride distribution among drivers. 

Following successful launches in New York City and Chicago, Curb is adding partnerships and clients to its Way2Cloud and Curb Flow network, ushering in a new era of ride demand aggregation.

In tandem, Curb’s Los Angeles presence has been rapidly expanding as Curb adds fleets to its network and implements greater driver engagement initiatives. The company works with some of the city’s leading fleets, such as United Independent Taxi, the Independent Taxi in Los Angeles, the Beverly Hills Transit Cooperative, and others, connecting their drivers with even more passengers and trip offers.

“This collaboration highlights our shared commitment to innovation and exceptional customer service,” says Jilbert Vardehoghli, general manager and chief financial officer of the Beverly Hills Transit Cooperative. “The integration of Curb’s technology into our operations has significantly enhanced the availability and accessibility of taxis for customers across Los Angeles.”

Curb recently hosted its first series of in-person events in Los Angeles, giving drivers the opportunity to meet with Curb staff and discover how to increase their earning potential. Efforts like these serve as a testament to Curb’s driver-first approach and ongoing support for the driving community.

“I am thrilled about the opportunities that Curb is creating for our industry,” says Leonid Satanovsky, VP of Independent Taxi in Los Angeles. “Curb’s platform is not just a boon for taxi companies; it’s a game-changer for drivers and a leap forward for mobility in our city.”

Curb’s growing partner network includes leading industry names such as Uber, Sentry, Trapeze Group, Kinetik Care, Department of For-Hire Vehicles (DFHV), and Washington Metropolitan Area Transportation Authority (WMATA). This expansion underscores Curb’s dedication to not only drivers but also fostering partnerships and driving increased ROI for businesses nationwide.

“Curb’s expanding network of partners and cutting-edge solutions represent our unwavering commitment to innovation,” says Amos Tamam, CEO of Curb. “Not only does Curb Flow create an open ride marketplace for riders and drivers, but it is designed to assist fleets in their operations and vehicle management.”

Los Angeles riders can expect convenient and reliable taxi services. Using the Curb app, they can request taxis on-demand or in advance, see upfront pricing before booking, and pay for street-hailed taxi rides through the ‘Pair & Pay’ feature. Simultaneously, Curb’s partnering ride providers gain access to professionally-licensed taxi drivers, improving vehicle supply, wait times, and efficiency.

Images: AdobeStock

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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