The International Bridge, Tunnel and Turnpike Association (IBTTA), the worldwide association for the owners and operators of toll facilities, has announced the launch of a new global road safety campaign, which aims to educate drivers about the actions they can take to make roads safer for all users.
The “Be Safe Together” campaign will include global messaging, digital promotion, and public and driver engagement, including the first IBTTA Global Road Safety Week, which will take place from June 24-28.
IBTTA members from around the world will participate in the campaign, showcasing the tolling industry’s commitment to safety through their work to build and maintain safe roads and emphasizing to drivers that the little choices they make at each step of their journey can make a real difference in others’ lives.
“Road safety is at the core of everything IBTTA and our members do,” said IBTTA president Bill Halkias. “Encouraging safe driving practices and proper maintenance of our roads is critically important to keeping everyone safe, and I’m excited to highlight that through our first annual Global Road Safety Week.”
IBTTA members will participate in the campaign through direct messaging to drivers on their roads, at their toll facilities and rest areas, and across social media channels, as well as by engaging government and community stakeholders.
“I am thrilled about IBTTA’s upcoming Global Road Safety Week. Road safety is IBTTA’s number one priority, and I am excited to partner with our members to show how we can all make our roads a safer place,” said Pat Jones, IBTTA’s CEO and executive director. “We also plan to highlight the role empathy plays in creating a safer driving environment and the importance of looking out for one another on the road.”
IBTTA’s Global Road Safety Week will be held June 24-28, on toll roads around the world.
