Multiple location-powered products and services launched at CES 2020


Location data and platform services provider Here Technologies launched four new products and services at the Consumer Electronics Show (CES 2020) in Las Vegas that extend the possibilities of location data and technology for its developers, partners and customers worldwide.

As well as its new lane-level positional system for ADAS services, expansion of its Mobility-as-a-Service (MaaS) marketplace, and new partnerships with Verizon, Mitsubishi and NTT, Here has also launched:

  • Navigation On-Demand – a new one-stop Software-as-a-Service (SaaS) solution for automakers to enable compelling, full-featured and always-fresh navigation experiences in their vehicles. It is navigation-as-a-service, combining the benefits of embedded navigation with the experience and familiarity of a mobile navigation system. The fully integrated system works off the shelf, and offers easy and cost-effective deployment in connected embedded systems as well as on mobile, including mirrored set-ups. Automakers can also take advantage of an out-of-the-box framework enabling them to sell connected services on-demand and generate new sources of revenue;
  • High Definition Global Navigation Satellite System (HD GNSS) positioning, a cloud-based solution that enables mass market devices to achieve sub-metre accuracy across the globe. Cost and geographically prohibitive less than two years ago, many devices and vehicles are becoming equipped with dual frequency GNSS receivers which together with the new HD GNSS service enables high-precision positioning, with several benefits for ADAS, automated driving, and road lane guidance systems;
  • Last Mile, which helps on-demand service providers and the booming e-commerce market with the problems of urban routing. Pulling out data and services from the company’s Location Services platform, Last Mile generates and distributes plans to maximise the efficient utilization of an entire fleet of vehicles and drivers, considering multiple constraints such as delivery windows and cost. The driver application helps them find the best route to enable an on-time delivery by providing turn-by-turn navigation, with real-time information on traffic flow and incidents and proof of delivery;
  • Neutral Server capabilities have been added to the Here Marketplace, its central hub for global data exchange and enrichment across industries. The new neutral capabilities enable safe, secure and non-discriminatory access for third party service providers to car sensor data from multiple brands, while simultaneously adhering to privacy regulations. The Blockchain-based consent management gives owners and drivers control over access to their car data.

Here has also released two new APIs (Application Programming Interfaces) for organisations to incorporate commuter-friendly routing for multiple modes of transportation into their apps:

  • The Public Transit API improves the experience of using public transport by finding the most intelligent way to get to a destination;
  • The Intermodal Routing API can inform a commuter how long it takes to drive to the train station or suggest an efficient transfer to public transport.

“We go into the new decade with a huge amount of excitement, opportunities and momentum,” said Here’s CEO, Edzard Overbeek. “At CES, we’re demonstrating the power of our platform to customers, partners and developers across industries. From addressing congestion to improving driver safety and supply chain efficiency, our location data and technology are at the heart of solutions in the digital era. Navigation On Demand is the reinvention of in-car navigation for the era of the connected vehicle. Our solution gives automakers the agility and flexibility they need to deliver the most competitive navigation experiences on the market. Moreover, it provides them the freedom to create their own business models that support their unique strategies.”

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Adam joined the company in 1994, and has been News Editor of TTT since 2009. In his other role as Circulation Manager, he helped create the original Traffic Technology International distribution list 23 years ago, and has been working on it ever since. Outside of work, he is a keen fisherman, runs a drumming band, and plays an ancient version of cricket.