Live Roads launches its HD maps navigation and traffic application in Europe


Following its successful launch in North America, the Canadian-developed Live Roads traffic and navigation application has announced its European launch, with the system available for download on the Google Play Store.

The company says its highly-acclaimed app takes GPS to the next level by providing users with access to HD (high definition) maps and lane-level directions, while creating an immersive and accurate navigation experience.

For this release, Live Roads now includes European HD maps and, after popular demand from its tens of thousands of loyal users, walking and bicycling directions. By featuring real 3D cars, bikes, avatars, and HD maps, the app empowers users with a personalized navigation experience that is different from other contemporary navigation apps.

The key fey features of the new release include:

• 3D Characters & Avatars – Users can choose from a free list of 3D cars, bicycles and personal avatars to fully express their digital selves, with the 3D characters fully animated to better mimic actual movements in the real world;

• Live Traffic Reports – All users have access to live traffic information at a glance, offering the real-time status of all roads in the vicinity;

• Picture-In-Picture (PIP) Maps – Users can see both HD and SD Maps at the same time for a higher level of detail and accuracy while navigating;

• Sharing Live Location with Friends – Users can share their exact location and estimated time of arrival with other approved users, as well as be able to report accidents, construction, and other incidents in real time.

Founded in 2016, the Live Roads company was keen to create exciting new ways to integrate immersive technology with the driver. The company aims to bring the best possible navigating experience by providing the user with timely and relevant information in an innovative manner. Live Roads launched the world’s first navigation app to use HD maps in the North American market in March this year.

Initially only available on Google’s Android operating system (OS), Live Roads will be available on Apple’s iOS platform later this summer, and the company will be adding additional features, including lane-level traffic, which will provide users with live traffic updates surrounding them lane-by-lane and which route is best to take in real time.

“Our Live Roads app allows for an accurate and intimate experience when navigating in the real world,” said Paul Konieczny, founder and CEO of Live Roads. “By giving users the option to choose and personalize their 3D digital self, we are ‘gamifying’ the navigation experience and providing users with a fun and accurate way to get from A to B.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).