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Intersections & Traffic Signals

Q-Free and Texas Highway Products to deploy 240+ traffic controllers in Plano, Texas

Tom StoneBy Tom StoneFebruary 27, 20252 Mins Read
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Aerial view of downtown, Plano, Texas
Aerial view of downtown, Plano, Texas. Image©AdobeStock

Q-Free has announced that in collaboration with partner Texas Highway Products, Ltd. it has won a significant contract to provide 240+, 2070LDX ATC controllers along with Maxtime intersection control software to the city of Plano, Texas.

The contract, which was secured through the North Central Texas Council of Governments (NCTCOG) TxShare Cooperative Purchasing Program, replaces all the traffic controllers previously provided by a competing vendor and will bring advanced traffic management capabilities to intersections across the city.

As one of the fastest-growing and most vibrant suburban areas in the Dallas-Fort Worth metroplex, Plano is home to a bustling residential and business community. With an estimated population of 290,000 people, the city plays a vital role in the region’s economic growth.

Located northeast of Dallas, Plano is adjacent to other key cities in North Central Texas and serves as an essential business hub. The upgrade to Q-Free’s ATC controllers ensures that Plano’s roadways, on frontage roads and at interchanges along President George Bush Turnpike and Sam Rayburn Tollway, can efficiently manage traffic flow for the city’s residents and business commuters.

Mark Talbot headshot
Mark Talbot

Q-Free CEO Mark Talbot emphasizes that the company’s solutions are designed for seamless interoperability across vendors, making this deployment especially impactful for North Central Texas. “Taken on its own, this is a significant agreement, but the potential to alleviate cross-jurisdictional congestion – during normal hours, peak travel times, and regional emergencies – is profound.”

“Drivers don’t stop when they cross jurisdictions, and traffic management shouldn’t either,” says Giovanni de Vivo, president of Texas Highway Products. “With Maxtime, Plano’s engineers have the tools to develop more sophisticated timing plans, especially at challenging intersections near hospitals and overpasses, ultimately making roads safer for drivers and emergency responders alike.”

This latest contract reinforces Q-Free’s position as a leading provider of innovative traffic solutions, with the company’s technology now supporting a growing number of cities in North Central Texas. Q-Free and Texas Highway Products currently have solutions deployed in Dallas, Garland, Richardson, and McKinney. “As more communities in Texas and beyond look to leverage intelligent traffic management networks, we will be there with interoperable, value-driven, and transformative solutions,” says Talbot.

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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