PTV takes to the cloud with realigned business model to deliver positive 2020


The PTV Group is realigning its business. The Executive Board chaired by CEO Christian U Haas has revised the company’s strategy and developed a business model that should generate double-digit EBIT margins in the medium term.

The main ideas of the strategic reorientation are to encourage growth with platform supported business models and to continue to enhance the existing product portfolio. Therefore, a majority of the stationary desktop applications will be transformed into Internet-based cloud applications. Software subscriptions with monthly or yearly fees will also simplify life for users just starting to use the software.

“We will make state-of-the-art applications available to our customers via a new technological platform. The apps can therefore be adjusted flexibly to our customers’ needs,” says Haas (left).

PTV’s core business, planning and optimising mobility and transportation logistics, will be expanded and enhanced technologically. This way, the company can offer completely configured services on a Software-as-a-Service (SaaS) basis, special web applications and intelligent interfaces (APIs), which allow individual features to be easily integrated into third-party systems.

In the current fiscal year, the effects of the coronavirus pandemic have also been felt at PTV. Nevertheless, Haas remains optimistic: “Fiscal 2020 and 2021 will be marked by the strategic reorientation. I firmly believe, however, that we will achieve positive operating results in FY2020.”

In FY2019, PTV already developed successfully under the new Executive Board that includes Haas, Klaus Lechner (CFO) and Dr. Peter Overmann (CTO). Thanks to a strong fourth quarter, revenue increased to €117 million. Thus, the company achieved double-digit revenue growth and positive operating results of €5 million.

PTV, headquartered in Karlsruhe, employs approximately 900 people in 20 locations around the world. The company develops intelligent software solutions for transport logistics, transport planning and traffic management. PTV Group’s software solutions help cities and companies reduce time and costs, make roads safer, and reduce negative effects on the environment. PTV solutions are used in more than 2500 cities. Trips and routes for over one million vehicles are planned daily with PTV software.

Share this story:

About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).