SRL Traffic Systems, in collaboration with National Highways and Kier, has rolled out an innovative variable message sign (VMS) solution on the Strategic Road Network (SRN) in the UK to enhance road user experience by clearly communicating changes to the road layout during roadworks.
On October 23, 2024, new signs were installed in a contraflow section of the A417 Missing Link project in Gloucestershire as part of the broader Electronic Boards for Roadworks review, which has significantly increased understanding of the changes due to roadworks.
Industry research has shown that messages which can be read within four seconds are better for our road users. The new signs display concise, friendly messages in white text over a black background. Previously signs presented yellow text on a black background.
National Highways is always seeking new ways to balance essential information with a clear and safe route through road works. For the first time, a blue-framed VMS unit is used for non-regulatory messages, strengthening communication with road users.
The new signs allow National Highways to communicate transparently and succinctly to motorists using short simple messaging such as “Working even out of view”, providing an awareness of operations outside of the public eye.
National Highways can display this messaging thanks to updated standards for electronic boards for roadworks, including text color and border additions, allowing it to use them more as electronic billboards rather than traditional variable message signs.
Caroline Weller, VMS manager at SRL Traffic Systems, said, “As the first scheme implementing this standard, we’re thrilled to showcase a modern, customer-focused approach to traffic management.”
Nick Nandhra, project manager for National Highways added, “These new signs mark a significant advancement in our goal to enhance road user experiences. Clear communication during roadworks is crucial, and we’re excited to set a new standard in road messaging and launch these signs for the first time.”
National Highways will continue refining messages based on road user insights, addressing road user concerns, and keeping messages relevant throughout each project phase.
