Inrix launches new Safety Alerts product suite to warn drivers about problems ahead


Inrix has launched a new product suite that provides real-time insight on roadways to inform drivers of current conditions and warn them about any slowing or static traffic ahead.

One of the world leaders in connected car services and transportation analytics, Inrix, provides real-time information on more than five million miles of road in 45 countries, and is the preferred provider of driving intelligence for many leading auto makers, as well as transportation agencies, including more than 60 Departments of Transportation (DOTs) in the USA, Highways England in the UK, and the Denmark Road Authority. The company has now announced the immediate global availability of its new three-part Safety Alerts product suite, which collects real-time data from vehicles and range of other sources to help drivers avoid sudden stops, accidents and hazardous road conditions, and aids transportation agencies in managing their road networks better.

The three components of the Safety Alerts suite are:

• Dangerous Slowdowns – a newly launched service in Inrix XD Traffic that helps prevent back-of-queue, rear-end collisions where rapidly forming congestion creates a situation that requires advanced driver awareness. Based on real-time data from vehicles on the road, the location-based notifications warn drivers and transportation agencies of sudden reductions in speed or stopped traffic on the roadway;

• Incidents – keeps drivers and transportation planners informed about congestion, accidents and construction on the road. Using more than 400 data sources, Incidents provides the most comprehensive and accurate global dataset of anomalous roadway conditions. An independent study by Frost & Sullivan shows Inrix Traffic had a 100% detection rate of the recorded incidents;

• Road Weather – the first service to use real-time and predictive atmospheric data to give drivers advance warning of dangerous weather-related road conditions tied to individual road segments. Unlike other services, Road Weather provides drivers with critical information about the roads themselves, including the type of precipitation, surface condition, and visibility. The identification of hazardous road conditions can also be used by transportation officials for real-time management of road networks or advanced maintenance planning.

“We have long been focused on making driving not only more efficient, but also safer. Our Safety Alerts is an innovative next step to proactively use massive amounts of big data to make connected vehicles and smart cities safer for everyone,” said Mark Daymond, chief technology officer at Inrix. “Drivers, fleet operators and city planners now have a real-time solution for visibility into ever-changing road conditions.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).