Swarco launches MyCity 1.0 – a new mobility management platform for smarter, greener cities  

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Swarco has launched its new MyCity urban mobility management software in to tackle cities’ frequent challenges associated with the rapid urbanization and related impacts on the environment as well as the rapid changes in the types of urban mobility and the IT landscape needed to support it.

MyCity helps traffic managers to prevent incidents before they happen, reduce the likelihood of accidents, create a green wave and prioritize specific types of vehicles such as buses or emergency vehicles, and make traffic flow smoother with less emissions. MyCity will allow making better use of existing infrastructure, avoiding the costly alternative of building more roads.

MyCity, with the 1.0 version hosted in Swarco’s secure cloud, has been built to evolve as mobility evolves, allowing city managers to proactively respond to changes in urban mobility trends and the technology used to support them. A single sign-on system gives access to important data and reports via a user-friendly and intuitive dashboard, independent of location or device.

MyCity shares and processes information with different data sources and acts as the aggregator of mobility-relevant data sources. It then offers added value by fusing this information, building out further applications and by serving as a single point of control to a city. Thanks to its scalability, MyCity allows traffic managers to add new solutions any time or accommodate project-specific requirements.

In building MyCity, Swarco follows a true approach of customer centricity. Thus, aside from a customer-driven and agile development approach, Swarco offers its customers the possibility to co-create the future of smart urban mobility management by making them part of the development process.

Michael Schuch

“We have conducted hundreds of interviews with officials from small, medium and large cities to find out more about their real pain points in urban mobility and environmental protection”, says Swarco’s speaker of the executive board and COO Michael Schuch. “We fine tuned MyCity accordingly to offer the city managers a scalable, future-proof, modular and user-friendly software platform to handle their daily traffic challenges and to support upcoming forms of mobility.”

“The urban mobility professionals would like to have a clear overview on what is actually happening in their road network and with their road infrastructure. They also want to be able to introduce flexible strategies whenever the performance of the entire mobility ecosystem is not working as smoothly as desired,” says Niko Stieldorf, global business development manager for software platforms based with Swarco in Berlin.

This is where MyCity with its available solutions for infrastructure monitoring, adaptive traffic management, CCAM, air quality monitoring, sign management and parking guidance comes into play. Hence, cities are enabled to manage their mobility landscape via a central tool rather than a range of siloed applications for each domain.

Niko Stieldorf

“We invite interested cities to become a member of the Lighthouse Program in which they help further shape MyCity as an innovation partner of Swarco,” says Stieldorf. Such early adopters of MyCity 1.0 will have a say in the roadmap creation and enjoy early access to prototypes and unreleased features. They will gain opportunities to interact with a community of like-minded customers to bring their urban mobility management to the next level.

MyCity helps cities that want to remain liveable and become cleaner, safer and more attractive places to live and need to address topics like improving traffic flows, lowering the risk of congestion, reducing air pollution, making better use of existing infrastructure, and shortening travel times. The promotion of alternative forms of transportation, e.g. by bicycle, on foot, or by car sharing, will also contribute to improving the quality of life in the urban environment.  MyCity helps with all this.

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About Author

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Tom has edited Traffic Technology International magazine and the Traffic Technology Today website since May 2014. During his time at the title he has interviewed some of the top transportation chiefs in charge of public agencies around the world as well as chairmen and CEOs of multinational transportation technology corporations. Tom's early career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).