Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Safety

Together for Safer roads launches truck-driver visibility council, inspired by London scheme

Tom StoneBy Tom StoneApril 3, 20254 Mins Read
Share LinkedIn Twitter Facebook Email
Vulnerable road users are at risk from trucks with poor visibility for drivers Image©AdobeStock

Together for Safer Roads (TSR), a leading non-governmental organization dedicated to advancing road safety through cross-sector collaboration and technological innovation, has announced the formation of the TSR Direct Vision Leadership Council.

In London, where trucks have been required by Transport for London (TfL) to meet a direct vision standard since 2019, the city has recorded a 49% reduction in the number of fatal collisions involving large trucks and a 64% reduction in crashes causing severe injuries where vision was a factor.

As this example shows, ensuring that drivers can see what’s happening on the road in front, and to the side of them, is essential to reducing roadway fatalities and injuries. Research shows that driving a conventionally designed truck results in a 23% increase in pedestrian collisions versus trucks optimized for direct vision.

Peter Goldwasser

“Introducing direct vision vehicles into fleets — especially those operating in urban environments — can help reduce traffic crashes, injuries, and fatalities,” says Peter Goldwasser, TSR’s executive director, who was a guest on the Transportation Podcast earlier this year. “Our new Direct Vision Leadership Council provides an essential forum for key stakeholders — drivers, manufacturers, fleet managers and operators, and insurance and safety experts — to share information about the potential and practicalities of direct vision vehicles and provide their expertise to guide future safety research and development.”

Composed of vehicle OEMs, large and small fleet operators, insurance providers, and other key stakeholders, the formation of the Council follows TSR publishing its foundational Direct Vision Transition Guide: An Operator’s Guide to Transforming Fleets for Safety and coincides with a number of pilot programs launched to demonstrate the safety benefits of direct vision vehicles, and will incorporate lessons learned from TfL.

“The implementation of more stringent direct vision requirements for operating a heavy goods vehicle in Greater London has proven to reduce serious injury and death on the roads,” says Christina Calderato of TfL. “We are proud to contribute our relevant insights from London to help increase awareness of direct vision vehicles in North America and hope that efforts like TSR’s new Direct Vision Standard will further build awareness and utilization”

TfL’s truck vision standards are helping to save lives on London’s roads

One key goal of the Leadership Council’s work will be to identify barriers and address challenges that can hinder widespread adoption of direct vision vehicles in North American fleets.

Challenges include lack of awareness about the benefits of direct vision; procurement policies restricting what types of vehicles municipal governments can buy; and perceptions that direct vision vehicles are only applicable in the waste/recycling space. In addition, the Leadership Council will help TSR and supporting researchers gather information on financial, road safety, and workplace safety benefits that can come from deploying direct vision vehicles.

To overcome these hurdles and expand the market for high-vision trucks in North America, TSR’s Direct Vision Leadership Council will: Identify misconceptions and answer questions about direct vision vehicles; Provide data on crashes to develop empirical analyses of direct vision benefits; Identify procurement barriers and suggest opportunities to address them; and leverage internal resources to spread information about direct vision vehicles to primary and secondary market purchasers.

“With pedestrian deaths at their highest level in 40 years, this type of collaboration on solutions is urgently needed,” said Becky Mueller, a senior research engineer at the Insurance Institute for Highway Safety (IIHS) who is joined on the Council by IIHS senior research scientist David Kidd. “We are excited to contribute to this important group and help develop new insights for commercial vehicle safety.”

“As the nation’s largest municipal fleet in one of the most densely populated urban areas, we know that driver visibility in trucks is crucial to safety. Just last year, the City issued a critical new policy, Executive Order 39, directly addressing this issue, by mandating that all city fleet and contractor trucks meet minimum vision standards or be equipped with surround cameras to address blind zone issues,” says Keith Kerman, NYC chief fleet officer and deputy commissioner for the NYC Department of Citywide Administrative Services (DCAS). “Through the TSR Direct Vision Leadership Council, we will have an opportunity to share these experiences and guide other cities to develop safer fleets.”

 

Share. Twitter LinkedIn Facebook Email
Previous ArticleTfL’s emission reduction targets validated by SBTi
Next Article Silvertown Tunnel opens to drivers in London with new tolls
Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

Related Posts

Picture of two Devon Air Ambulance helicopters
Safety

New UK research center aims to reduce serious road collisions

May 23, 20252 Mins Read
Connected Vehicles

ITS SEVILLE VIDEO: Landmark agreement incentivises automotive data sharing

May 21, 20251 Min Read
Funding

Podcast 49: Kirk Steudle on the new US Administration, public vs private and the future of ITS

May 2, 20251 Min Read
Latest Posts
A young woman with long dark hair singing on stage

APCOA to manage parking at Utilita Arena Birmingham for Katy Perry and Iron Maiden

June 12, 2025
White man with short hair smiling on a sunny day in front of green bush

OPINION: Why lower crash rates don’t always indicate safer roads

June 11, 2025
Busy city - bus passing by with the British Union Jack on the side of bus - motion blur effect - fractal pattern effect - abstract art illustration

UK Spending Review includes billions to decarbonize transport – industry reacts

June 11, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • About Us
  • Supplier Spotlight

Upcoming Events

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

Jun 18
June 18 - June 19

Move London 2025

Jul 26
July 26 - July 29

2025 Maintenance, Engineering & Roadway Operations Workshop

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.