Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
News

National Highways to trial six innovations to help protect road users

Anjali SooknananBy Anjali SooknananAugust 28, 20244 Mins Read
Share LinkedIn Twitter Facebook Email

The six winners of a National Highways’ competition to find innovative new ways to improve road safety are going to be deployed in real-world trials to assess their effectiveness.

Working with Connected Places Catapult, the Hazard Protection on Roads Accelerator targeted small or medium enterprises that may not have worked with National Highways before and had some innovation gems to share in dealing with potential safety risks.

Having sifted through some 50 applications, a shortlist of nine organizations received funding, up to £30,000, to design trials for their ideas. Judges then had to whittle those down to five who would receive up to £60,000 additional funding to deliver the trials. However, competition was so fierce that they eventually decided to go forward with six of the projects rather than five.

The winning ideas include virtual reality training courses for drivers, sensors which automatically detect hazards and a data analysis platform. Between now and November, the six finalists will deliver their ideas in trials working with National Highways and its supply chain.

“We are delighted with the innovative ideas that we have discovered and very excited about how well they are developing – it was so difficult trying to choose the final products to take forward that ultimately we decided to add one more to the list,” says National Highways’ technology programme portfolio manager, James Gibson. “Safety is our priority and we are always looking for new and innovative ways to help better protect people who use or work on our roads. We are confident that through these trials we can find better ways of identifying, analysing and responding to hazards, that could ultimately help to prevent road accidents and people coming to harm on our roads.”

The six projects being taken forward are:

Esitu Solutions, Nottingham

Esitu Solutions will be developing a virtual reality training course as a downloadable app for the Meta Quest headset to promote safer and more considerate driving. The trial will include testing with road users to assess its impact on confidence and intended driving behaviours

Vesos, Devon

Vesos has developed TeCall to harvest eCall data automatically sent after collisions or breakdowns. During the trial TeCall will fuse eCall data with other hazard alerts producing detailed and validated incident data and adding greater context. These will be compared with corresponding data to measure its effectiveness and potential improvements in response times.

ABOVE: Data from eCall buttons will be used in one of the trials

VivaCity, London

VivaCity’s sensors provide data on hazardous interactions between road users (near misses), enabling safety teams to understand the causation of conflicts and collisions and enable better and more timely interventions to be planned. The trial will assess and compare the viability of collecting near miss data from VivaCity’s sensor and National Highways’ CCTV.

Roadside Technologies, Chesterfield

Roadside Technologies is developing an automated hazardous object detection solution using the latest in sensing technology, to improve road user safety and enable smoother journeys through temporary work zones on roads. This will be tested across a one-mile stretch of a live work zone to detect hazards.

CrossTech, Wiltshire

CrossTech has developed a stopped vehicle detection verification system. The platform builds on the successful automated computer vision inspection platform from the rail industry, called Hubble. The trial will test the performance of this system by applying its computer vision analysis to over 100 hours of CCTV footage and comparing the outputs with event data from National Highway’s own systems.

Valerann, London

Valerann’s real-time road data analytics platform fuses data from a broad range of sources to deliver road traffic situation insights and accidents risk modelling, enabling proactive management of incidents and risks on the road. The product will be trialled by traffic officers in the West Midlands.

All finalists will be guided through a bespoke programme tailored to their requirements offering coaching and mentoring, business development opportunities and technical and procurement support.

“It is fantastic to see six cutting edge companies with exciting new technologies and solutions taking their ideas forward as part of the Hazard Protection on Roads Accelerator competition,” says Alex Weedon, Connected Places Catapult’s executive director of SME development and academic engagement. “Connected Places Catapult provides each of them with investment, business and marketing support; and I look forward to helping them develop their ideas and make good progress towards getting their innovations to be used in real world environments.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleOPINION: What the USDOT’s V2X Deployment Plan means for the USA
Next Article Flow Labs partners with AirSage to deliver road user safety data to agencies
Anjali Sooknanan

Related Posts

Picture of two Devon Air Ambulance helicopters
Safety

New UK research center aims to reduce serious road collisions

May 23, 20252 Mins Read
Connected Vehicles

ITS SEVILLE VIDEO: Landmark agreement incentivises automotive data sharing

May 21, 20251 Min Read
Audio

AUDIO: What is distracted driving, and how can we stop it?

May 7, 20252 Mins Read
Latest Posts
A young woman with long dark hair singing on stage

APCOA to manage parking at Utilita Arena Birmingham for Katy Perry and Iron Maiden

June 12, 2025
White man with short hair smiling on a sunny day in front of green bush

OPINION: Why lower crash rates don’t always indicate safer roads

June 11, 2025
Busy city - bus passing by with the British Union Jack on the side of bus - motion blur effect - fractal pattern effect - abstract art illustration

UK Spending Review includes billions to decarbonize transport – industry reacts

June 11, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • About Us
  • Supplier Spotlight

Upcoming Events

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

Jun 18
June 18 - June 19

Move London 2025

Jul 26
July 26 - July 29

2025 Maintenance, Engineering & Roadway Operations Workshop

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.