UK council uses Videalert’s digital video system to enforce traffic on ‘red route’

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A unitary authority in northwest England has deployed a digital CCTV video enforcement system to control traffic and parking infringements on the first ‘red route’ to be authorized outside of a major city in the UK.

Blackburn with Darwen Borough Council has installed high-tech CCTV cameras from Videalert to tackle dangerous parking at a key route into the town. Cameras have been installed on the A678 at Copy Nook on the Furthergate Link Road, a route that has been widened under the Pennine Reach Scheme to improve the flow of buses and traffic between Hyndburn, Blackburn and Darwen. The cameras have been sited on the red route that was introduced in September 2017, to enforce ‘no stopping or loading’ in the designated area. This is the first time that these powers have been used outside London, Birmingham and Edinburgh.

First introduced in London in 1991, red routes are major roads on which vehicles are not permitted to stop. The prohibition extends to stopping for loading or unloading, and to boarding or alighting from a vehicle, with the exception of buses, licensed taxis and the holders of blue badges (disabled or elderly drivers). Red routes are clearly marked with red lines at the sides of the road and are mainly used on major bus and commuting routes, creating urban ‘clearways’.

The Council hopes that the Videalert platform will deliver this enforcement at a significantly lower infrastructure and communications cost than other solutions, as it uses a single lamp post-mounted processor equipped with a single 4G cellular SIM to support up to four cameras simultaneously. The cameras will monitor and enforce the full extent of parking and potential moving traffic contraventions on the red route. The Council is now in the process of identifying other locations in the district, including a number of local schools and hospitals, where a similar configuration of cameras could be used to enforce multiple moving and static traffic contraventions.

“Urgent action was needed to address the safety issues that were occurring in the Copy Nook section of the red route,” noted Stuart Scott, highways and network manager at Blackburn with Darwen Council. “We hope that the new cameras will reduce the number of highly dangerous offenses such as driving in the wrong direction and parallel parking on the dual-carriageway.”

Phil Riley, the Council’s executive member for regeneration, added, “We are optimistic that the enforcement of these powers will deter the dangerous parking and driving behaviors that have plagued this new road since it was opened. The Council wants to ensure the road is safe for everyone to use and has invested in the cameras to send out a clear message to those thinking they can flout the rules. We will take action against those who choose to ignore the rules and put people’s safety at risk by parking irresponsibly.”

Tim Daniels, sales and marketing director at Videalert, commented, “This successful deployment further strengthens the case to change legislation and allow councils across the UK to enforce moving traffic contraventions in areas other than red routes. With police resources nationally at an all-time low, the time is right for the government to make this change.”

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Adam joined the company in 1994, and has been News Editor of TTT since 2009. In his other role as Circulation Manager, he helped create the original Traffic Technology International distribution list 23 years ago, and has been working on it ever since. Outside of work, he is a keen fisherman, runs a drumming band, and plays an ancient version of cricket.

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