Zenrin to offer location data via the Here Marketplace

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Japanese mapping company Zenrin has announced it will utilise the Here Marketplace as a new data distribution channel. This global location data exchange hub is a key component of the Here platform, a one-stop solution for the creation and licensing of location-centric products and services.

Zenrin develops best-in-class digital maps of Japan which can be used for a variety of automotive and IoT use cases, including navigation, routing, ADAS, visualization and search. By offering its rich set of quality location data via the Here Marketplace and utilizing the extensive Here ecosystem around location content, Zenrin is broadening its data market for the mapping needs of customers worldwide.

“We are delighted to utilize the Here Marketplace as a new promotion and sales channel, which helps us contribute to the growth of global business segments related to location services”, says Hideyuki Fujisawa, senior vice president, member of the board and head of business operation at Zenrin.

“We are building the Here Marketplace precisely with users like Zenrin in mind – companies that own large sets of valuable location data which they want to exchange or license to power applications and services that create a more connected world”, says Stanimira Koleva, senior vice president and general manager APAC at Here Technologies. “To see a leading company like Zenrin join our platform is also a great proof point for our long-term growth strategy across the Asia Pacific region.”

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Tom has edited Traffic Technology International magazine and the Traffic Technology Today website since May 2014. During his time at the title he has interviewed some of the top transportation chiefs in charge of public agencies around the world as well as chairmen and CEOs of multinational transportation technology corporations. Tom's early career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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