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Data & Modeling

UK begins world-first data project to reduce road crash deaths

Tom StoneBy Tom StoneJanuary 28, 20253 Mins Read
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The UK’s TRL (Transport Research Laboratory) is partnering with University Hospital Southampton to reduce road deaths by linking health records and road traffic collision data for the first time.

The partners have been awarded £500,000 in funding by the Department for Transport and the Road Safety Trust to launch a world-first initiative: the Data Sustains Life project.

Over the next two years, this important project aims to anonymously integrate wide-ranging data insights, providing a holistic view of the causes and consequences of road crashes in Great Britain.

Road traffic collisions cause a troubling 30,000 deaths and serious injuries annually. It is estimated to cost Great Britain’s economy around £42 billion each year. The Data Sustains Life project aims to significantly reduce the tragic loss of life and serious harm.

Despite significant investments in road safety technologies and interventions, the toll of road crashes on British roads has shown little change in recent years. The project aims to tackle this persistent issue by exploring the relationship between road crashes and the resulting health outcomes, offering an unprecedented approach to improving road safety and coordinating the efforts of both the healthcare and transport sectors.

“This project is a global first,” says TRL’s head of transport safety Dr Phil Martin. “By anonymously linking health data with road safety data, we can unlock new insights that will enable us to approach road safety with a fresh perspective. Our goal is to ensure that no more lives are unnecessarily lost on Britain’s roads.”

Data Sustains Life is a core part of a growing Pre-hospital Research and Audit Network (PRANA), led by principal investigator Dr Phil Hyde. “The concept of linking these different data sources was thought to be impossible, but every idea has its time,” he says. “Enabled by the Wessex Secure Data Environment, this project will allow UK researchers to identify patterns, risk factors, and critical points for intervention. The ultimate goal is to use these new data to inform better policies and strategies to bring down the number of fatalities and serious injuries.”

“The Data Sustains Life project represents a pivotal moment for road safety in the UK,” says DfT chief scientific advisor, Professor Sarah Sharples. “By integrating healthcare and road safety data in ways never before achieved, this initiative provides a critical opportunity to unlock insights that could fundamentally change how we address road crashes and their devastating consequences. This innovative work is essential to driving the progress needed to save lives and create safer, future roads for everyone.”

Data Sustains Life is one of 11 pioneering projects to be awarded a share of £2.4 million by the Road Safety Trust.

Ruth Purdie OBE, chief executive of The Road Safety Trust, said: “These projects reflect our commitment to making UK roads safer for everyone. We are proud to support such a strong portfolio of work and are excited to see the life-changing impact the projects will have on road users across the UK.”

Images: AdobeStock

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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