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Data & Modeling

#CES2024: Here Technologies introduces Advanced Traffic Patterns

Web TeamBy Web TeamJanuary 11, 20243 Mins Read
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At CES 2024 in Las Vegas this week (January 9-12) Here Technologies has launched its Advanced Traffic Patterns to help improve the planning, routing and delivery of all types of goods and packages, giving precise ETA information.

Traditional ETAs are based on the average, aggregated vehicle speeds for any given road segment. However, commercial vehicles travel at slower speeds on average than passenger cars. Therefore, accurate ETAs for trucks require the segmentation of passenger and commercial traffic speed data.

Here Advanced Traffic Patterns leverages trillions of data points from onboard sensors, telematics systems and mobile devices to calculate more accurate traffic speed information customized for commercial vehicles, incorporating variables such as time, day and vehicle type.

For example, in Germany, based on initial testing by Here, the revised ETA for heavy trucks can be up to 15 minutes more accurate over a 100km segment of highway, reflecting the slower driving speeds. Extrapolated, this has a huge impact on commercial truck ETAs when considering long distance hauls.

Here Advanced Traffic Patterns provides coverage globally and is now available for customers to evaluate. The data is regularly refreshed and highly responsive to recent changes. Key features include:

  • ETA Window: Estimated minimum and maximum speed of each road segment, incorporating only truck movements, creating better baselines for ETA windows, including the planning of future routes.
  • Heavy Truck Traffic Patterns: Available variant for heavy trucks, enabling routers to have more accurate ETAs based on commercial vehicle speeds versus passenger vehicle speeds.

“At Here, we understand the critical need for precise ETAs in today’s logistics landscape,” says Christopher Handley, VP of dynamic spacial content at Here Technologies. “We’re excited to introduce Here Advanced Traffic Patterns, a revolutionary solution that leverages trillions of data points for customized, accurate traffic speed information tailored to commercial vehicles. This innovation not only enhances planning capabilities but also transforms the efficiency and sustainability of supply chain operations. We’re proud to set a new standard in improving delivery accuracy for logistics companies globally.”

Customers utilizing Here traffic products include dozens of automakers, transportation and logistics companies, public sector agencies and national postal services globally. Here provides real-time, historical and predictive traffic information as part of its broader mapping and location-based services platform.

Here has captured and indexed the global road network, with detailed attributes describing the characteristics of the roadways in countries worldwide. This includes information on speed limits and road rules for commercial vehicles, to precise information on the slope, curvature and elevation of each road segment for advanced driving assistance systems and innovative routing applications.

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