TagMaster acquires Citilog in France for €3.4m


Intelligent transportation solutions company TagMaster has announced it is acquiring all outstanding shares in Citilog for €3.4 million.

Citilog was the first company to introduce video-based automatic incident detection in 1997. With more than 20 years of research and development in the field of analytics applied to traffic solutions Citilog has constantly demonstrated a strong commitment to the traffic industry, in line with its vision.

In 2019 Citilog introduced the first incident management analytics module based on deep learning technology. Citilog has today a broad portfolio of cutting-edge algorithms based on deep learning that can be used as both edge solutions and cloud-based solutions. Citilog is focusing on four application areas: incident management, traffic efficiency, traffic statistic and remote parking enforcement.

Citilog is headquartered in Paris, with a subsidiary in US, and is led by industry veterans who bring years of experience in video-based traffic management solutions for smarter mobility. Citilog has more than 45 000 cameras and sensors deployed in over 60 countries all over the world.

Sales for 2020 were approx. €5.8 million (mainly software), making an overall loss of €0.6 million at EBITDA level (earnings before interest, taxes, depreciation and amortization). After planned cost optimization during 2021, the EBITDA for Citilog 2022 is expected to be positive and reach margin levels at par with the current group level.

The past year confirms the validity of the TagMaster’s chosen strategy of focusing on growth within the Traffic Solutions application segment. Cities and other densely populated areas worldwide face challenges of rapid growth, rising populations, climate change, declining air quality and forced urban development, which places new demands on transportation systems. Meeting these challenges requires Intelligent Transportation Solutions that streamline traffic flows and contribute to the necessary shift to a more sustainable and safe transport system.

Citilogs products are deployed as part of several ITS applications including Incident Management, Traffic Signal Control- and Traffic Statistic. The Incident Detection market is estimated to be $500 million globally by 2024*, with growth (CAGR >15%) driven largely by the increasing global demand for Smart City solutions.

”TagMaster is very excited about this important step in our growth strategy, as Citilog makes us stronger in the ITS market. Citilog is also adding a wealth of AI and deep learning software capabilities and with the combined expertise of Citilog, Sensys Networks and TagMaster, we have excellent revenue growth opportunities in both US and European markets” says Jonas Svensson, CEO, TagMaster.

Commenting on the acquisition, Eric Toffin, Citilog, said, “We are very pleased to be joining the TagMaster group. We recognise and welcome the strength that the union will bring to both brands and the synergies that are immediately apparent with the other TagMaster companies.”

The acquisition is expected to close by April 30th 2021.

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).