Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Opinion

V2X will never become an everyday reality without early customer benefits

Opinion WritersBy Opinion WritersMay 10, 20173 Mins Read
Share LinkedIn Twitter Facebook Email

Current EU guidelines on cooperative, connected and automated mobility (C-ITS) draw heavily on a broad-ranging study on the topic; available from tinyurl.com/euc-its. The strategy proposes a number of day-one services under the broad headings of hazardous location notifications and signage applications. The former offer more timely and reliable warnings direct to the driver in the vehicle, while the latter could greatly reduce the amount of physical signage and considerably improve data, leading to network and intersection efficiency.

Virtually all these services exist in some form at the moment without digital communication between the network and the vehicle. Automated, autonomous vehicles are reported to be capable of many of these functions, based on existing arrangements. C-ITS offers a different way of achieving these services that may be more effective, although the evidence is not without ambiguity, and from an engineering perspective is much more logical as it reduces the reliance on onboard sensors and their maintenance.

Cooperative systems are complex to implement. They are not technically that complex in relative terms as most of the elements are quite mature. However, organizationally they are a major challenge, not least because of a big difference in objectives and maturity between vehicle suppliers and network operators. Unless all parties in the supply chain are capable of the minimum level of service, then the outcome can’t be assured. C-ITS can’t be achieved without a supply chain of data and communications. Operating safety-related services from multiple parties requires continual testing and auditing of technology and processes.

Unless cooperative services are delivered in such a way as to enhance the service over and above existing services, why would anyone pay for the additional complexity? Replicating existing services in the vehicle won’t be adequate but there is a temptation to do so on the grounds that it provides a baseline. In my view, to follow that course is a wasted opportunity. If we are to get traction with C-ITS there needs to be a customer-based service design that looks for simple enhancements to give the customer some added value. No one would be impressed by just getting a text message or graphic displayed on their dashboard, particularly in the early years when roadside and in-vehicle will have to coexist.

As I discussed in my article in the last issue, the difference between individual benefit and societal benefit is important.

At a time when the political movement is toward decentralization and deregulation, how much of the deployment is dependent on political will rather than commercial opportunity? The EU work is important because it ranges across all the deployment issues, both soft and hard, but there is a risk that it is seen as too centralist in approach. Within its own pages it admits that there are still areas of disagreement between vehicle manufacturers, network operators and information service providers, notably in the area of data management. Demonstration projects will offer some insights but, as with many existing ITS that are part of business as usual, the gap to deployment is much bigger than we envisaged and we need to consider these problems now.

Neil Hoose is an independent ITS consultant and owner/director of Bittern Consulting Limited info@bittern-its.com

Share. Twitter LinkedIn Facebook Email
Previous ArticleIteris launches SaaS-based system to analyze multimodal intersection data
Next Article Volvo’s first Innovation Summit to focus on transport in smart cities of the future
Opinion Writers

Related Posts

ITS

OPINION: Successfully selling to government

May 7, 20255 Mins Read
Autonomous Vehicles & ADAS

OPINION: The rise and fall of automated parking and what AV developers must learn

May 1, 20253 Mins Read
Funding

OPINION: Why I’m optimistic that the new USDOT can improve our roads

April 24, 20253 Mins Read
Latest Posts
Fibes Exhibition Centre, Seville

EXCLUSIVE: ITS European Congress Guide

May 9, 2025
New issue graphic

Read the new TTi digital magazine online now – May 2025

May 7, 2025

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • Meet the Editors
  • Supplier Spotlight

Upcoming Events

May 19
May 19 - May 21

ITS European Congress – Seville 2025

May 21
May 21 - May 22

Traffex

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.