Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Environment & Emissions

Vivacity AI traffic data combines with Vaisala weather sensors to provide next-level air-quality information

Tom StoneBy Tom StoneNovember 3, 20213 Mins Read
Share LinkedIn Twitter Facebook Email

London-based AI traffic-data pioneer Vivacity Labs has announced a partnership with Vaisala, a global leader in weather, environmental, and industrial measurements, to drive sustainability in the travel industry.

Vivacity’s sensors, which use artificial intelligence (AI) and machine learning to capture anonymous traffic counts of different transport modes across a selected ‘count line’, will pair its sensors with Vaisala’s weather and environmental measurement products to enhance safety, efficiency, and decision making.

These state-of-the-art sensors will provide detailed insights into both street level and large scale weather and air quality changes across the West Midlands region of the UK.

The pandemic has shone a light on air quality and travel sustainability, with the contributions from different vehicles changing significantly. For example, data from Ricardo revealed that passenger car contribution decreased to 53% and LGVs and HGVs together contributed just under a third of the total NOx.

Next stages

Vivacity Labs and Vaisala are currently working on a forward-looking project enabled by West Midlands 5G (WM5G) and Transport for West Midlands. Air quality and weather sensors are being installed across a number of sites in the same places that Vivacity Labs’ traffic sensors are located to provide researchers the opportunity to explore the subtle differences in traffic flows as the weather changes.

The next stage of the £5.8 million Road Sensor Network Project will see around 350 sensors – provided by Vivacity and Vaisala – deployed across the seven constituent authorities of the West Midlands Combined Authority area, before its conclusion in March 2022. It is hoped the findings will support other regions in developing similar networks to ease congestion hotspots and more intuitively manage traffic flow.

Mark Nicholson, CEO and co-founder, Vivacity Labs

Mark Nicholson, CEO and co-founder at Vivacity Labs, says: “The conversation around air quality, sustainability and the impact of travel has become essential, and it’s great to be partnering with Vaisala to provide key and new data for local authorities and researchers. By providing these insights, decisions can be made about infrastructure and both immediate and longer term plans can be put in place to improve air quality.”

Danny Johns, business development manager for weather and environment at Vaisala adds: “Using weather and air quality data together with Vivacity’s traffic sensors provides valuable input to facilitate smoother traffic flows in the West Midlands region and demonstrates the power of the close collaboration between our two organisations. These various data sources help build a better understanding of the key relationship between the vehicles, the pollution they create, and the way that pollution either stays close to the ground or disperses depending on the prevailing weather conditions.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleAUDIO: Drugs and driving – challenges and changing attitudes
Next Article Verra Mobility to aqcuire smart-parking firm T2 Systems for US$347m
Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

Related Posts

Environment & Emissions

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 20253 Mins Read
Environment & Emissions

London’s new Silvertown tunnel closed due to bicycle protest

April 30, 20253 Mins Read
A road at Mam Tor, Peak District National Park, UK
Environment & Emissions

NEW REPORT: Strategies for decarbonising local roads by UK’s Adept Live Labs 2

April 24, 20252 Mins Read
Latest Posts
Fibes Exhibition Centre, Seville

EXCLUSIVE: ITS European Congress Guide

May 9, 2025
New issue graphic

Read the new TTi digital magazine online now – May 2025

May 7, 2025

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • Meet the Editors
  • Supplier Spotlight

Upcoming Events

May 19
May 19 - May 21

ITS European Congress – Seville 2025

May 21
May 21 - May 22

Traffex

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.