Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Traffic counting & categorization

New smart optical sensor to monitor traffic congestion and pedestrian numbers as lockdowns ease

Tom StoneBy Tom StoneJuly 5, 20214 Mins Read
Share LinkedIn Twitter Facebook Email

Energy solutions provider, SSE Enterprise, has launched a new optical sensor that will help traffic managers to tackle the economic, social and environmental challenges posed by returning traffic and footfall to UK town and city centres post-Covid.

The Mayflower Insite – Sentinel sensor uses a camera (generally a ACTI B912 – a 5MP camera with PTZ) and identifies different road users at the edge, before reporting that information to cloud platforms. Resolution varies, depending on the field of view and from the resolution captured – with privacy masking sometimes restricting the field of view further.

The optical sensor counts and classify objects such as vehicles, bikes and people to assess traffic flow, motion paths, vehicle classification, velocity and pedestrian footfall. Additionally, the technology can be used to support the re-routing of traffic in emergencies, high volume situations or at times of high air pollution when combined with air quality sensor data.

The unit is designed to be deployed in areas which are illuminated using street lights and the device does support day and night scenarios.

The smart optical sensor allows traffic managers and commerce to act on key information regarding urban activity to better inform policies and strategies that reduce carbon emissions from transport, promote environmental forms of travel such as walking and cycling, and support safe social distancing.

Launched as part of a collaboration with Intel and AAEON, data collected by the optical sensor will help local authorities to implement plans for new mixed-use of environments and encourage a more diverse experience of community spaces in the wake of easing Covid restrictions.

SSE Enterprise is working with Cornwall Council where the technology is now providing data and insight to support the county’s net zero ambitions. Data gathered by the optical sensors will also inform the Council’s plans to revitalise town centres across the county through understanding both pedestrian movements and traffic flow.

Patrick Mitchell, Head of Mayflower Smart Control at SSE Distributed Energy

Patrick Mitchell, head of Mayflower Smart Control at SSE Distributed Energy, says: “The ability to travel more freely is something we’ve all been looking forward to and, as restrictions ease further, pedestrian and road traffic levels are already beginning to reach pre-pandemic levels.

“For local authorities, such as Cornwall Council, and those responsible for managing our transport infrastructure and open pedestrian spaces, the challenge now is to ensure that we maintain and build upon the environmental progressions of the last 12 months.

“Mayflower’s collaboration with Intel and AAEON will benefit the vitality of towns, cities and spaces across the UK and Europe by making community spaces safer, greener and more vibrant post-Covid.”

Trish Blomfield, UK Country Manager at Intel, says, “We look forward to continuing the collaboration with SSE and Aaeon Technology to harness the power of data for smarter, safer, more efficient urban environments. The Mayflower optical sensor builds on that collaboration, transforming lighting fixtures with innovative IoT technologies, such as Intel Movidius chips and Intel OpenVINO toolkit, and enriching the lives of people who live and visit our cities and towns.”

Victor Lai, Managing Director of AAEON Europe, says: “As a leading manufacturer and designer of advanced embedded computing platforms and AI solutions, we are delighted to be bringing the hardware and intelligent services to SSE’s optical sensor. We are all working towards the shared goal of planning and building better cities for our citizens.”

The optical sensor ensures the anonymization of data through Edge data processing software technology to exemplify the highest respect for end-user privacy rights.

The sensor can also be integrated as part of SSE Enterprise’s Smart City Platform which combines resources in infrastructure, energy, transport and buildings to tackle challenges such as reducing air pollution levels to improve quality of life for communities.

Share. Twitter LinkedIn Facebook Email
Previous ArticleSiemens ITS rebranded as Yunex Traffic
Next Article Partnership expansion will promote multimobility in UK cities
Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

Related Posts

Uncategorized

FEATURE: How to effectively manage urban curbsides

April 24, 20259 Mins Read
Autonomous Vehicles & ADAS

WORLD FIRST: Vehicle control using intelligent infrastructure pilot

April 24, 20254 Mins Read
Environment & Emissions

TfL’s emission reduction targets validated by SBTi

April 3, 20254 Mins Read
Latest Posts
New issue graphic

Read the new TTi digital magazine online now – May 2025

May 7, 2025

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 2025

AUDIO: What is distracted driving?

May 7, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • Meet the Editors
  • Supplier Spotlight

Upcoming Events

May 19
May 19 - May 21

ITS European Congress – Seville 2025

May 21
May 21 - May 22

Traffex

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.