SRL Traffic Systems expanding VMS portfolio with new Swarco units


The UK division of Austrian traffic technology supplier Swarco and Cheshire-based SRL Traffic Systems have agreed a significant new collaboration in the variable message sign (VMS) industry.  

SRL Traffic Systems is the UK’s leading manufacturer of portable and temporary traffic equipment to the traffic management industry. The company is unique in that it is the country’s only manufacturer to both hire and sell traffic light equipment.

SRL has purchased 100 mobile VMS units from Swarco in a deal valued in excess of £2.25m (US$2.9m), representing a significant development for the UK market. The company currently owns and operates Europe’s largest traffic light hire fleet, and this initial investment by SRL is expected to be followed by additional investment in the near future.

The VMS units are assembled at Swarco Traffic’s production facility in Richmond, North Yorkshire, and delivered to SRL’s two dedicated VMS hub depots from where they are distributed to one of their 24 hire division depots.

The solar-powered signs are equipped with energy efficient LEDs capable of displaying full color text and images with no restrictions. SRL will be managing the signs via Swarco’s intelligent Zephyr software solution that enables messages to be set from anywhere and at any time, remotely.

Zephyr is a user-friendly web-based management system designed specifically to manage full color matrix signs, car parking systems and roadside warnings, enabling users to create, upload and schedule text and graphical messages. Scheduled messages can be programed, or emergency messages displayed with ease.

Zephyr also enables each of the mobile VMS units to be located and tracked via GPS, as well as monitoring power consumption and supply levels and other essential operating data. The system also allows information from external data sources, such as journey time through roadworks and flood warnings, to be displayed.

“We pride ourselves on providing the highest quality VMS in the industry, as well as developing innovative and new technologies,” said Andrew Walker, business development manager at Swarco Traffic.

“SRL is a highly valued customer, with a unique nationwide route to market, and we are delighted to be their chosen VMS supplier and will support them in delivering the highest-quality solutions. We see this is as the beginning of a long-term collaboration between two best-in-class organizations.”

Alison Spooner, SRL’s commercial director, commented, “Ensuring quality for our customers is vital. It’s our priority to provide them with the best products and technology available. Swarco’s systems deliver reliability, flexibility and ease of use. Our aim is to grow this VMS division to 500 signs as quickly as we can through our well-known pricing and support structure, and providing our customers with increased opportunities in the industry.”

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Adam joined the company in 1994, and has been News Editor of TTT since 2009. In his other role as Circulation Manager, he helped create the original Traffic Technology International distribution list 23 years ago, and has been working on it ever since. Outside of work, he is a keen fisherman, runs a drumming band, and plays an ancient version of cricket.