TomTom launches Origin-Destination Analysis for city planning and two new partnerships


Navigation and traffic information services provider TomTom is currently demonstrating its latest mobility technologies at two European events: the ITS World Congress, Copenhagen, Denmark; and IAA Commercial Vehicles Show in Hannover, Germany.

In Copenhagen, TomTom has launched its innovative new Origin-Destination (O/D) Analysis service that enables city planning and helps to ease traffic congestion. O/D Analysis offers important tools to ensure that citizens are well served by the infrastructure around them.

The new O/D Analysis service combines highly advanced technology and data visualization, all powered by a 10-year ‘big data’ archive. The service provides valuable insight for urban and infrastructure planners by allowing them to see drivers’ preferred routes and trip behavior trends and determine which areas of a city require additional infrastructure, information signage, new parking facilities or could be considered attractive for a targeted advertisement or a new retail location. The O/D Analysis service is available as part of the company’s Move web portal that also offers anonymized, state-of-the-art traffic statistics, O/D Analysis and Route Monitoring, which help cities to find out more about traffic density, traffic flow and trip dynamics, and discover the real circulation bottlenecks.

“Our Origin-Destination Analysis will allow cities to tackle congestion at its roots,” said Ralf-Peter Schaefer, VP of traffic and travel information at TomTom. “By understanding demand and patterns of the everyday movement of vehicles, it is possible to better plan for public transport infrastructure and to improve the balance between different modes of transport.”

In Hannover, TomTom has announced new partnerships with DKV, market leader in cash-free fuel services, and Daimler Trucks, both of which make use of the company’s Bridge telematics platform. TomTom’s large vehicle maps, navigation, traffic and routing expertise has been chosen to pair with DKV’s knowledge of fuel stops to create two applications, available on the Bridge device from 2019.

DKV’s Eco Driving uses telematics data to help the driver develop a more efficient driving style, while Refuel Planning guides the truck driver on the shortest and cheapest route to the best value filling station. Combined, they will help truckers to drive more efficiently by minimizing their fuel consumption.

TomTom’s vehicle-integrated Bridge Hub platform has been chosen by Daimler to provide navigation and vehicle data to its drivers, globally. Truck drivers using the new infotainment system will be able to access critical data while using Android-based business applications via the built-in vehicle display.

Mike Schoofs, managing director of TomTom’s Consumer division, said, “Fuel consumption is a business- and environment-critical issue for any commercial vehicle company. By teaming-up with DKV, our platform, plus our navigation and routing expertise, is going to help drivers to think, and drive, more efficiently.

“The Bridge Hub shows how we can integrate our technology into vehicle architecture, and how far it can be customized. Truck drivers can enjoy our incredible navigation and traffic information, keep a check on their vehicle data, and enjoy the Android apps that matter to them for life on the road.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).