Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Traffic Management

UCLA deploys AI-driven multimodal transportation management system

Tom StoneBy Tom StoneNovember 21, 20172 Mins Read
Share LinkedIn Twitter Facebook Email

Vimoc OC Technologies, a leader in delivering artificial intelligence (AI) solutions at the edge of the network, has deployed its Smart Multimodal transportation system at the University of California at Los Angeles (UCLA) to provide an effortless fusion of public, private and ride-sharing transportation.

With its flexible embedded applications, Vimoc’s deep-learning Rosella platform has helped multimodal transportation at UCLA’s Gateway Plaza loop to coexist safely and efficiently. The advent of ride-sharing companies has changed the clear divide between public and private transportation; while ride-hailing vehicles are owned by private individuals, they offer a public service. People often use ride-sharing services where public transportation and public parking spaces are scarce or inconvenient. This changes how traffic environments must be constructed and monitored, since ride-sharing vehicles need curb space for the safe embarking and disembarking of passengers.

UCLA has been at the forefront of this transition for addressing ride-hailing transportation needs. As a metropolitan campus with a daily population of 76,000 people, UCLA prioritizes transportation safety and efficiency, and has embraced the reality of 68,000 ride-hailing stops per week. The university has opted for a coexistence approach in dealing with the usage of its limited curb spaces, which accommodates all forms of transportation while maintaining an orderly traffic flow. Vimoc’s AI-enabled multimodal system has ensured UCLA’s scarce curb space is managed and enforced more effectively.

In partnership with Vimoc, UCLA has implemented a real-time and highly accurate AI-enabled system that visually detects and classifies various forms of transportation, such as buses, cars, bicycles and pedestrians, with a view for soft enforcement.

Soft enforcement is UCLA’s innovative approach to ensuring that ride-hailing vehicles understand and respect the curb space being made available for their safe operation. CCTV cameras send data to Vimoc’s neuBox edge computing nodes, which are capable of running Rosella and strengthen IoT infrastructure by absorbing the load of sensor data processing, before passing it to the cloud for visualization and further analytic applications.

“Gateway Plaza is a vital hub for the university’s functional transfer of our students, employees and visitors,” said David Karwaski, senior associate director of transportation at UCLA.

“With the addition of over 60,000 weekly ride-hailing drop-offs and pick-ups, ensuring safe and efficient traffic flow has given us the opportunity to pursue traffic and curb space management with an entirely new perspective. Vimoc’s AI-enabled multimodal solution has ensured our scarce curb space is managed and enforced most effectively.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleGroundbreaking held for Florida’s new tolling, ITS and CAV test facility
Next Article Swarco equips Stockholm airport’s new long-term parking facility with smart system
Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

Related Posts

Downtown from Corona Heights, California.
Traffic Management

Corona, California, awards Iteris $4m smart mobility contract

May 1, 20252 Mins Read
Tolling

Q-Free deploys its first Kinetic Mobility ATMS in the US on three toll roads

April 30, 20253 Mins Read
Traffic Management

West Virginia DOT deploys Q-Free’s traffic management system

April 16, 20252 Mins Read
Latest Posts
New issue graphic

Read the new TTi digital magazine online now – May 2025

May 7, 2025

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 2025

AUDIO: What is distracted driving?

May 7, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • Meet the Editors
  • Supplier Spotlight

Upcoming Events

May 19
May 19 - May 21

ITS European Congress – Seville 2025

May 21
May 21 - May 22

Traffex

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.