Inrix and ILog launch emergency alert service to connect transportation agencies with drivers


One of the leaders in connected car services and transportation analytics, Inrix, has partnered with public information technology developer Information Logistics (ILog) to launch a new emergency alert service for transportation agencies.

The new Highway Emergency Link Platform (HELP) is a turnkey service that assists transportation organizations with detecting and managing large-scale highway emergencies and enables agency officials to lead two-way communications with drivers when traditional communications channels would not work.

Built on ILog’s award-winning incident response and information system, HELP enables transportation agencies to gain situational awareness of roadway emergencies, communicate vital information to drivers and incident response teams, and manage traffic flow.

HELP is the only wireless emergency alerting service that establishes two-way communications between transportation agencies and drivers, allowing each to receive and share real-time information. Urgent safety information and updates can be sent by text messages and automated phone calls with no app required.

HELP uses Inrix traffic data and information services for a real-time view of the roadway, including incidents, dangerous slowdowns, and weather-related road conditions. The emergency service also captures first-hand information from affected drivers and has the ability to automatically generate post-event analysis. HELP is a cloud-based service that requires minimal staff interaction. Transportation officials simply enter an event number, title and a brief description, then draw an outline of the impacted area and the system will automatically create a custom website, interactive voice response system, and text messaging system. Drivers in the area are notified to access HELP through a wireless emergency alert.

HELP makes use of a proven ILog service called ‘511PA Connect’, which has been used by Pennsylvania Department of Transportation (PennDOT), Pennsylvania Turnpike Commission and Pennsylvania Emergency Management Agency since December 2016. HELP has also been tested and approved by the Federal Emergency Management Agency (FEMA) for integration with its Integrated Public Alerts & Warning System (IPAWS).

“This two-way communication service paints a more accurate picture of the situation for both the traveler and for the agency,” said Mary Farrell, president of Information Logistics. “HELP aids with planning and executing a better incident response.”

Rick Schuman, vice president of the public sector at Inrix, added, “HELP provides a new and innovative solution to detect and manage roadway, no matter where you are. It is the first nation-wide service targeting travelers who are being impacted by, or who are approaching, a large-scale emergency.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).