GTT wins emergency services industry Innovation Award for Opticom Analytics system


The trade magazine for the Emergency Medical Services (EMS) industry has selected Global Traffic Technologies’ (GTT) Opticom Analytics system as a 2017 Innovation Award winner for its ability to improve the response times of emergency vehicles.

Opticom Analytics is part of GTT’s Opticom Emergency Vehicle Preemption platform. The Analytics system compiles data uploaded from vehicle equipment and presents the information as a summary and map interface. Users can sort and view performance metrics based on date, speed, travel time, vehicle type, preemption usage and more. Opticom Analytics gives fire, police and medical departments the information they need to maximize their preemption system, enabling them to arrive quickly and safely at the scene of an emergency.

The EMS World magazine’s Innovation Awards recognize companies that have produced innovative new products or products that have seen significant changes in the previous 12 months. “The award was announced after a months-long review process by judges from EMS World magazine and interviews at the annual EMS World Expo in Las Vegas, Nevada,” said Jon Bassett, the magazine’s editorial director.

“An independent panel of judges consisting of EMS World editorial advisory board members and EMS World Expo faculty met one-on-one with company representatives to see demonstrations of each entry, learn about their application, and determine whether they were worthy of this esteemed honor.”

Judges for the award recognized the significant impact the Opticom Analytics technology can have on first responders traveling to an emergency. In their Innovation Award citation, the judges said, “Traveling lights-and-sirens to an emergency call puts a lot of people at risk. We certainly have seen intersection accidents that have cost responders and bystanders their lives. This system allows first responder agencies the ability to minimize damage to vehicles, but, more important, loss of life.”

GTT’s product manager, Chad Mack, noted, “Our Opticom Analytics system is a web-based platform that can help provide first responders with details about preemption system performance by using GPS data collected from emergency vehicles. Bottlenecks and intersection conflicts can make responding to an emergency more dangerous and slow.

“Emergency Vehicle Preemption can help to speed up responses and minimize risks, but many departments don’t have the data to justify the value of this crucial technology. Opticom Analytics can help departments assess intersection performance, reveal problem areas, and make corrections to provide a faster, safer emergency response.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).