Mobileye deploys collision avoidance technology across New York City’s for-hire fleet


Mobileye, one of the leaders in advanced driver assistance systems (ADAS) and autonomous driving technologies, has announced the completed installation of collision avoidance technology across 4,500 for-hire vehicles in New York City.

Together with Atlas Financial Holdings Inc., a leader in passenger transportation insurance, Mobileye has equipped thousands of New York City-based rideshare vehicles, such as those available through popular apps including Uber and Lyft, with advanced collision avoidance systems that focus on accident prevention. Beginning this month, 4,500 for-hire vehicles in New York City will feature Mobileye’s cutting-edge technologies enabled by a high resolution vision sensor that analyzes potential dangerous scenarios in real time, alerting drivers to impending collisions, and giving them enough time to react.

Mobileye’s proprietary software algorithms and EyeQ chips perform detailed interpretations of the visual field in order to anticipate possible collisions with other vehicles, pedestrians, cyclists, animals, debris and other obstacles. The company’s products are also able to detect roadway markings, such as lanes, road boundaries, barriers and similar items; identify and read traffic signs, directional signs and traffic lights; create a Roadbook of localized drivable paths and visual landmarks using REM (road experience management); and provide mapping for autonomous driving. For the New York deployment, the Mobileye system integrates Cellocater hardware (below) and software technologies from Pointer Telocation, a leading developer and operator of fleet and mobile resource management telematics systems, which allows vehicle and fleet owners the opportunity to review and analyze the driving behaviors of its operators.

The introduction of Mobileye technology across for-hire vehicles in New York City follows a series of recent accomplishments for Mobileye’s Aftermarket Division that have included a partnership with the US Department of Transportation (USDOT), as well as dozens of pioneering pilot programs in cities across the country. Through its partnership with the USDOT as part of the Smart City Challenge, a competition to award one US city with US$40m in grants to support advanced transportation projects, Mobileye was chosen to outfit the winning city’s public bus systems with its Shield+ technology, a vision sensor system engineered specifically for pedestrian collision avoidance in public transit systems.

“As the popularity of ridesharing continues to grow in cities across the country, it is imperative that these vehicles take advantage of new technologies designed to enhance the safety of drivers and passengers,” noted Moran David, director of business development at Mobileye. “Our system will provide vehicle owners and drivers peace of mind, knowing that the most advanced technologies are in place to provide an extra layer of safety and protection to drivers and their passengers. We look forward to working closely with our partners to prevent collisions across the city, while improving the driving behavior of operators.”

David Mahlab, CEO of Pointer, added, “We believe that the combination of Mobileye’s advanced warning for collision prevention with our Cellocator driver behavior analysis, will be a highly effective tool in improving driver behavior and preventing accidents.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).