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Mobility as a Service

Tokyo to trial ‘personal mobility’ car-share scheme

Tom StoneBy Tom StoneMarch 4, 20152 Mins Read
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A new car-sharing program will start in central Tokyo in April. The pilot project will feature Toyota’s i-Road ultra-compact, three-wheeled electric vehicle (EV), which is already proving its value as part of a coordinated public transport scheme in Grenoble, France, and has also been trialed in Toyota City. The new project in the Japanese capital will see the iRoad EVs paired with Park24’s Times Car Plus service, which allows members to make use of a fleet of share-cars at any time of day. The scheme will also incorporate elements from Toyota’s Ha:mo (Harmonious mobility) urban transport template, which has also been adopted for the Grenoble project. The Tokyo trial is planned to run until the end of September, and usage data and user feedback will be gathered to assess ease of use, changes in user activity patterns, and public receptiveness to new mobility systems of this type.

The focus of the urban mobility scheme is on the single-seat i-Road ‘personal mobility’ vehicles being used for one-way trips to businesses, shops and sightseeing locations. Users will pick up their vehicle from the Times Station at the Yurakucho ITOCiA shopping center and later return them to any of five central locations. Park 24 will offer the service to Times Car Plus corporate members and some individual members as well. An internet page will give details of availability and take reservations, and the users will then be required to undertake a brief i-Road training course before driving the vehicle. The service will cost JPY412 (US$3.44) per 15 minutes and the maximum usage period is two-and-a-half hours. Park24, which operates a network of car parks across Japan, created Times Car Plus to make public mobility even more convenient. The service has around 430,000 members and offers a wide range of cars for rental.

Toyota has been conducting trial operations of Ha:mo in Toyota City since October 2012, a system aimed at relieving traffic congestion, reducing air pollution and improving mobility. It links private and public transportation networks and is being trialed between railway stations and depots at public facilities around the city. The project was created when Toyota City was designated a Next-Generation Energy and Social Systems Demonstration Area by Japan’s Ministry of Economy Trade and Industry.

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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