Genetec launching new Traffic Sense operations platform at ITS World Congress


Canadian security, operations and business intelligence company Genetec is launching its new Traffic Sense next-generation software platform at the ITS World Congress in Montréal, Quebec, this week (October 30-November 2), with the new system promising to offer a modern approach to traffic operations.

Designed to deliver greater oversight and efficiency for traffic operations, Traffic Sense brings a unified view of transport systems, taps into emerging technologies such as video and data analytics, and introduces a higher level of automation to speed up resolution of road incidents. The new platform lets transportation officials automate processes and take control of traffic by combining ITS, video surveillance and incident response technologies.

Traditional advanced traffic management systems (ATMS) require extensive custom integration and development, and are slow to adapt to changing environments. However, Traffic Sense is designed to seamlessly integrate new and emerging technologies, reducing customers’ total cost of ownership, and shortening implementation cycles significantly. Traffic Sense enables traffic centers to adapt and automate responses to current challenges, such as roadworks, new developments and changes in driver behaviors.

Traffic Sense delivers a consolidated, unified view of real-time conditions and vehicle flow to traffic operation centers (TOCs), border crossing agencies and transportation departments, so they can monitor traffic conditions in real time and with more detail. From real-time notification of road incidents, to presenting all relevant information in a single interface, and guiding responses through automated workflows, Traffic Sense empowers traffic operations staff to get roads quickly back to normal.

By tapping into a variety of data sources, from roadside sensors to third-party probe data for travel-time analytics, Traffic Sense automatically identifies congestion as it builds up. It correlates traffic data with associated video feeds, all displayed within dynamic maps of roadways, giving operators instant and complete awareness of what is happening.

Armed with this information, operators can take action through Traffic Sense to bring things back to normal. They are guided in their response through dynamic standard operating procedures, and can update signs along affected roadways straight from the platform, ensuring drivers are well informed.

Traffic Sense can integrate data directly from Google Maps, alongside data from Bluetooth sensors, and automated license plate recognition systems (ALPR), to calculate absolute and relative travel times. The new software also integrates with the automatic incident detection (AID) system from Citilog, an Axis company, which will automatically trigger an alarm within Traffic Sense, bring up nearby relevant video feeds, and other vital information.

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).