A groundbreaking project in Georgia, USA, is rolling out Liberty Tire’s SmartMIX to pave a new neighborhood, Overlook, diverting 1,291 scrap tires from landfill, supporting waste reduction and circular resource usage.
This initiative, which is a collaboration between Serenbe, sustainability testbed The Ray, Baldwin Paving, and Liberty Tire, aligns with The Ray’s mission for net-zero, setting a new standard for environmentally sustainable roads.
“Serenbe’s model demonstrates the power of sustainable living, integrating nature and regenerative practices,” says Steve Nygren, Serenbe’s founder. He emphasized the project’s potential to inspire other communities toward eco-friendly initiatives.
“The Ray’s pioneering work in sustainable transportation infrastructure is moving other sectors to innovate,” says Allie Kelly, executive director of The Ray. “By integrating the latest rubber-modified asphalt technology, The Ray and Serenbe aim to establish long-lasting, eco-friendly roadways that minimize environmental impact and enhance community safety,”
Tire waste poses a global challenge, with millions discarded annually. The project’s use of recycled tire rubber in asphalt promises durability, a doubled lifespan compared to conventional asphalt, reduced maintenance costs, improved safety in wet conditions, and decreased noise pollution.
Previously, The Ray collaborated with Troup County in 2017 and received funding from the Georgia Department of Transportation and the Federal Highway Administration in 2019, utilizing rubber from scrap tires for road construction, furthering their commitment to sustainable transportation.
This collaboration among The Ray, Serenbe, Baldwin Paving, and Liberty Tire showcases a shared vision for a sustainable future, uniting expertise across sectors to minimize environmental impact while promoting innovation and conservation.