Intertraffic Mexico, the latest addition to the largest and most influential trade event portfolio for the traffic technology industry, has been hailed a great success by visitors and exhibitors.
The first ever Intertraffic show in Mexico attracted a total of 4,137 attendees from 45 countries across the globe, including 19 from the Americas. The event exceeded expectations, and exhibitors and visitors alike agreed that the Intertraffic show could not have come at a better time for the region. National and international companies offered solutions to the significant traffic challenges that Mexico and other Latin American countries are facing.
Organized by RAI Amsterdam and EJ Krause de México, the event took place on November 16-18 in Mexico City, with three busy show days complemented by a dedicated conference program that made for an engaging and educational first edition in Mexico.
Covering infrastructure, traffic management, smart mobility, traffic safety, and parking, Intertraffic Mexico will return annually to Mexico City, with the next edition being expanded by 20% expansion and is set for November 15-17, 2017. Over 80% of the expanded show floor has already been rebooked, demonstrating the great business potential in mobility issues, along with the private sector’s interest in investing in Latin America. The Mexican show next year joins other upcoming Intertraffic events in China on May 4-6, 2017; Istanbul, Turkey, on May 24-26, 2017; and Amsterdam, Netherlands, on March 20-23, 2018.
The dedicated conference program included 48 presentations given by local and international experts. During her presentation, Laura Ballesteros, Deputy Secretary of Planning for Mexico City’s Ministry of Mobility, said, “Intertraffic’s importance lies in that it brings together all the actors that are making changes in cities, in a diverse and impartial way, and at the same time providing a space to discuss all the issues we are working on. The Private Sector, Civil Society and Government need to work together to solve mobility issues, and this is the right time of year to do it.”
Richard Butter, exhibition director of Intertraffic Worldwide Events at RAI Amsterdam, commented, “Intertraffic is the global network platform for innovation in mobility and traffic technology, where the industry can share knowledge and where collaboration is encouraged between governments, research institutes, and private companies, in order to achieve mobility that is efficient and healthy for citizens. Growing cities demand more intelligent transportation systems and infrastructure, and Intertraffic Mexico can help change the way mobility is seen.
“I am thrilled with the quantity and quality of attendees for the new launch. We knew the Mexican market was in need of an Intertraffic event. However, we hadn’t expected to welcome a grand total of 4,137 professionals from 45 countries. The 140 exhibitors from 23 countries who took part in this inaugural edition have had a great head start to do business in Mexico and the region.”