Videalert rolls out bus lane enforcement system across Lancashire county, UK


A standardisation of bus lane enforcement has occurred across the county of Lancashire in the UK, thanks to new systems provided by Videalert, giving the ability to manage multiple contravention types on a single hosted platform, with 99% uptime for increased productivity

The council has initially installed Videalert (a Marston Holdings group company) bus lane cameras in 15 locations in Preston, Burnley and Lancaster. The ONVIF-compliant, digital HD cameras went ‘live’ before the end of December 2019 and capture high quality images to minimise discard-rates, increase productivity and help reduce the number of appeals.

“The single platform approach coupled with significant uptime demands meant our old cameras were seriously impacting on the effectiveness of our bus lane and ongoing parking enforcement strategy,” says Peter Bell, parking and regulation manager at Lancashire County Council. “Bus lanes improve travel times for people using public transport, and the Videalert system enables us to meet our compliance objectives by delivering a consistently higher level of performance, as well as providing the highest availability. The platform also delivers better value as future-proofing is built-in and additional camera assets and enforcement applications can be cost effectively added as required.”

“The bus lanes are there to give priority for buses, and enforcing them helps to ensure that everyone follows the rules, and the system works as it should,” says county councillor Keith Iddon, cabinet member for highways and transport, commented: I hope that we don’t make a penny from penalty notices once the cameras are working, as it will mean that people aren’t abusing the bus lanes.”

The council already has a strategy to roll out the new system to the other locations. It is also considering other applications, including red routes and Mobile Enforcement Vehicles, to add to Videalert’s digital video platform, which can simultaneously support multiple traffic management and enforcement applications, such as clean air and low emission zones using the same infrastructure.

According to Mark Hoskin, business development director at Marston Holdings Ltd: “The award of this contract demonstrates how Videalert and NSL can jointly deliver complete solutions that streamline every aspect of the traffic and parking management process from enforcement and PCN processing through to collections. This unique, integrated approach helps increase efficiency and maximise compliance in short timeframes.”

Captured evidence packs are stored on Videalert’s hosted digital video platform where they can be accessed and reviewed securely over the internet. Validated evidence packs are sent to the council’s back office system to issue penalty charge notices (PCN). Videalert’s flexible hosted platform makes it a quick and cost effective process to deploy enforcement as it does not require the installation of any IT at the council’s offices.

A Videalert statement added: “This is a continuation of a general trend whereby Videalert’s enhanced performance and functionality is causing local authorities to re-evaluate what represents best value. As a result, we are currently replacing an increasing number of legacy systems and enabling enforcement to be extended to further improve compliance without incurring major additional capital expenditure.”

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Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).