Siemens Mobility launches new Digital Lab for ITS in Texas

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Siemens Mobility has announced the opening of its new Digital Lab for intelligent transportation systems (ITS). The lab, located in Austin in Texas, USA, will monitor, collect and analyze data to enhance the development of important digital urban mobility technologies.

Key focus areas will be new technologies such as connected vehicles, self-driving vehicles, advanced traffic management systems, multimodal transportation, shared mobility, electric bike sharing and fleet management.

“The amount of data that we are now collecting from various traffic technologies and intelligent infrastructure is extremely valuable for transport operators,” said Marcus Welz, president of Siemens Intelligent Traffic Systems in the USA.

“The key is to help them by translating the data into the right urban mobility solution or application to ultimately solve real-world mobility problems – and that’s what this ITS Digital Lab is going to do.”

The new center features an open layout supportive of design thinking methodologies needed for rapid prototyping and co-creation with customers. The Lab will primarily house data engineers, software developers and data scientists who are experts in machine learning and artificial intelligence.

With digitization, Siemens Mobility is enabling mobility operators worldwide to make infrastructure intelligent, increase value sustainably over the entire lifecycle, enhance passenger experience and guarantee availability.

Powered by software tools, the work from the Lab will help develop solutions for cities that can improve traffic flow, reduce unplanned congestion, and ensure better safety for the cities’ drivers, cyclists and pedestrians. It will also help local transportation agencies improve operational efficiency, enable improved business planning and performance, and generate energy and cost savings.

Siemens Mobility also works with Aimsun, Bytemark and HaCon to provide a unique and holistic ecosystem of digital services and solutions such as trip planning across passenger communication, mobile ticketing and payment, comprehensive Mobility as a Service (MaaS) solutions, fleet management, train planning systems and mobility data analytics.
The concept for this Digital Lab is informed by Siemens’ extensive company-wide digital expertise to turn billions of datapoints into action. Siemens Mobility also has a Digital Lab in Atlanta, Georgia, which focuses on developing digital solutions for rail, across manufacturing, automation, power infrastructure and service.

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Rachelle joined Traffic Technology International in early 2016 after having worked for an HR magazine and prior to that, as a freelance sub editor for various lifestyle consumer magazines. As deputy editor, she supports the editor in making each issue and updating the website. Outside of work, she enjoys tap dancing, playing the piano and video games, and eating spicy food.

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