Hyundai Mnsoft and Netradyne to develop crowd-sourced HD mapping platform for CAVs


One of the leaders in artificial intelligence (AI) technology for driver and fleet safety, Netradyne has formed a global partnership with Hyundai Mnsoft, a subsidiary of the South Korean auto maker, to develop high-definition (HD) maps to drive forward future vehicle technologies.

Hyundai Mnsoft is the global provider of embedded navigation and related contents for Hyundai-Kia vehicles, and is developing location-based services (LBS), cloud-based connected navigation software, and future HD maps for connected and autonomous vehicles (CAV). Founded in 2015, Netradyne has technology innovation centers in both California, USA and Bangalore, India, where teams are hyper-focused on next-generation transportation safety technology.

Based on a vision of ensuring global roadways improve from a safety standpoint, the two organizations will create a strong collaborative environment for their individual AI and research and development teams. Hyundai Mnsoft will make use of Netradyne’s dynamic crowd-sourced deep vision technologies for the development of HD Maps in its next-generation vehicles.

Netradyne has been in a competitive proof of concept (POC) trail with Hyundai Mnsoft for close to a year, making use of its Driveri camera system to map parts of the USA in high definition. While several competitors have participated in partnerships surrounding lidar-based mapping collaborations, Netradyne’s differentiated approach ultimately stood out to Hyundai, as it relies on crowd-sourced deep vision analytics, which is a more affordable approach to HD Map generation that ultimately offers feasible dynamic updates.

Initially developed for telematics-based fleet operations, Netradyne’s Driveri is a vision-based driver recognition safety program that captures every minute of the driving experience, delivering safety managers a complete view of their driver’s day, now including advanced HD Map data capabilities.

Netradyne recently announced that its Driveri vision-based driver-recognition safety program has captured and analyzed over 100 million minutes of driving video data. The analyzed data drives forward new feature development and lays the groundwork for positioning the company as a crucial contributor for next-generation CAVs. The growing Driveri customer community is represented by a wide range of transportation segments including passenger vehicle ride share, luxury limousine service, vans and pickup trucks, utility vehicles, last-mile delivery, freight and heavy-duty trucking.

“After going head-to-head with competitors within the space for nearly a year, we are looking forward to collaborating with an organization as forward-thinking as Hyundai Mnsoft,” said Sandeep Pandya, president of Netradyne. “We are proud to have been recognized as a technology leader in the dynamic vision-based HD map data generation, and as a provider of Driveri, the most advanced aftermarket driver safety monitor and real-time alerting solution.”

David Julian, Netradyne’s CTO, added, “With Driveri, real-time, edge computing provides immediate updates. Driveri mapping leverages a simultaneous localization and mapping approach to crowd-source updates for dynamic events such as accidents, or road construction, in addition to static elements such as lane markings, signs, signals, and more.”

Byoungkeun Woo, VP of Hyundai Mnsoft, commented, “Netradyne’s vision-based road feature analytics maintain the most technologically advanced HD maps. With this agreement, we will make additional efforts to develop our HD maps for the safety of all autonomous vehicles.”

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Adam joined the company in 1994, and has been News Editor of TTT since 2009. In his other role as Circulation Manager, he helped create the original Traffic Technology International distribution list 23 years ago, and has been working on it ever since. Outside of work, he is a keen fisherman, runs a drumming band, and plays an ancient version of cricket.