Nissan and DeNA to start Easy Ride automated-vehicle mobility service trial in Yokohama


Nissan and mobile and online services developer DeNA Co have announced that they will begin a field test of their co-developed Easy Ride automated-vehicle mobility service on March 5.

Easy Ride is envisioned as a mobility service for anyone that wants to travel freely to their chosen destination in an automated vehicle. During the field test, in the Minatomirai district of Yokohama in Japan, participants will be able to travel in vehicles equipped with autonomous driving technology along a set route.

The route spans about 2.8 miles (4.5km) between Nissan’s global headquarters and the Yokohama World Porters shopping center. For efficient fleet operation and customers’ peace of mind, Nissan and DeNA have set up a remote monitoring center that uses their advanced technologies to oversee the pilot project and gather data for future developments.

uring the real-world trials, Nissan and DeNA will also test Easy Ride’s unique service functions. Using a dedicated mobile app, passengers can input what they want to do via text or voice, and choose from a list of recommended destinations. An in-car tablet screen will show selections of nearly 500 recommended places of interest and events in the vicinity.

Additionally, about 40 discount coupons for retailers and restaurants in the area are available for download on the participants’ own smartphones. Participants will be asked to complete a survey about their overall user experience, usage of content and coupons from local retailers and restaurants, and preferred pricing for the Easy Ride service. Nissan and DeNA will use the survey results as they continue to develop the offering, and for future field tests.

The field test will enable Nissan and DeNA to learn from the experience of operating the Easy Ride service trial with public participation, as both companies look toward future commercial endeavors. The two companies will also work to develop service designs for driverless environments, expanded service routes, vehicle distribution logic, pick-up/drop-off processes, and multilingual support.

The companies aim to launch Easy Ride in a limited environment at first, and then introduce a full service in the early 2020s. With customers able to discover new local destinations, the partners expect that future Easy Ride services will also help energize cities and neighborhoods by offering safe and affordable automated urban mobility.

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Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).