Continental to demonstrate eHorizon’s Traffic Light Assist function at AutoMobility LA


International automotive technology supplier Continental will demonstrate the Traffic Light Assist function of its cloud-based dynamic eHorizon innovation at the AutoMobility LA trade show, which is taking place on November 14-17, in Los Angeles, California.

A merge between the LA Auto Show Press & Trade Days and the Connected Car Expo, AutoMobility LA features an all-new Technology Pavilion with more than 50 automotive technology exhibits, including a virtual demonstration of Continental’s Traffic Light Assist system.

In addition to the demo, Continental’s executive vice president of infotainment and connectivity, Johann Hiebl, will participate with a panel of navigation experts to share how the company is using data from the cloud, and crowd intelligence, to enhance the digital map with fresh and accurate information to predict the road ahead.

The Traffic Light Assist function knows when the next traffic light will turn red by making use of eHorizon’s ability to receive and process real-time updates based on data from other vehicles’ sensors and traffic information sources. This enables eHorizon to factor in dynamic changes to the route, such as traffic lights, congestion, accidents and weather conditions, resulting in considerable fuel savings.

By using the cloud and swarm-intelligence for real-time data, eHorizon and its Traffic Light Assist function increases comfort and safety with early notification and a better understanding of the road ahead. If a vehicle or obstacle is a potential hazard to the driver, a visible warning will appear long before the driver or vehicle sensors recognize the issue. This gives the driver time to maintain an informed and smooth driving experience, even through curves and hills. In addition, driver assistance systems, such as braking and steering, can be ready for traffic situations long before the vehicle sensors detect them.

Another essential function of the dynamic eHorizon system is its ability to be integrated with Continental’s latest audio management system, Functional Audio, to create or modify sounds based on the data received. Functional Audio combines all audio sources of a vehicle and can directly transform eHorizon data into audio signals. This is known as ‘sonification’ or auditory display. Converting data into sound can, for example, help guide a driver’s attention. The integrated system guides the driver’s attention to what is most important. For example, the information from the eHorizon can be converted to a sound played from the right side only if the driver needs to be focused on that side of the road. With the combination of dynamic eHorizon and a smart human machine interface (HMI), Continental aims to create a digital co-pilot by enhancing the driver’s natural senses.

“Allowing the driver to know the road ahead makes for safer driving, but the human eye alone cannot detect what is on the other side of a winding road,” explained Hiebl. “Our eHorizon technology and Traffic Light Assist function allows the vehicle to warn the driver of any obstacles and traffic stops, even before they could notice themselves, making for safer and more fuel efficient travel.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).