Having already been active in the Eastern European market for more than 20 years, German transportation software developer PTV Group is expanding its operations in the region with the opening of its new office in Warsaw, Poland.
With the formation of the new PTV CEE (Central & Eastern Europe) office, the company has now created a local port of call for its customers in the region’s transportation and logistics industries. Two new managing directors will share responsibility for the PTV CEE facility: Peter Möhl and Martyna Abendrot.
Möhl (above, right) has worked for the PTV Group at its German headquarters in Karlsruhe for 18 years and has built up the company’s international businesses in various regions of the world as sales director for traffic software. He now has the task of implementing PTV’s planned growth strategy for its products designed to optimize transport and logistics within the region.
A Polish citizen, Abendrot (above, left) is a traffic engineer who has gained many years of management experience in the ITS environment. She is well networked in the market and joined PTV in 2017, where she has helped to build up the new Warsaw branch and will run the office on site.
One of the company’s flagship projects in the region is the Polish city of Lublin, which is operating an integrated, innovative traffic management system, based on PTV software. The city uses the company’s Vissim macroscopic transport modeling software for its strategic planning, and the Vissim system for microscopic simulations and analysis, as well as the Optima platform for real-time management and operative control of the everyday traffic flow.
Regional customers also include logistics companies such as Omega Pilzno that uses PTV’s Map&Guide software as its standard solution for distance and toll cost calculations, and also the Raben Group, which uses PTV software internationally in its European offices for professional trip planning, distribution or for navigation, within a framework agreement.
There is an increasing labor shortage in warehouses, and in particular a lack of qualified truck drivers in the region’s logistics industry. At the same time, the lowest possible shipping costs and increasingly fast availability of the required goods are demanded by the market. Gaining transparency on transport and its associated costs therefore has a high priority in this immensely competitive environment.
Additionally, logistics companies want real-time information for the entire supply chain, as well as software support in planning and optimizing their transport logistics, which are roles that PTV feels that is capable of providing.
“We see a lot of potential in the Eastern European market for the development of masterplans for smart cities, with innovative mobility stations and services for the mobility of the future,” noted Möhl. “The field of traffic and transportation will be characterized in future by intelligent transportation systems (ITS) and electric mobility.”
Abendrot added, “Modern software solutions, like those offered by PTV, help transport planners and logistics dispatchers to analyze future scenarios, and thus to better design existing infrastructures and transport processes.”