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Mobility as a Service

Here launches Mobility On-Demand toolkit for ride-hailing and delivery app developers

Tom StoneBy Tom StoneMarch 29, 20173 Mins Read
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Open Location Platform company Here has launched the Mobility On-Demand toolkit, a powerful and flexible system for on-demand application developers, enabling them to build location-centric features into their apps and go to market quickly.

Here Mobility On-Demand is priced and packaged specifically for on-demand companies, supporting a full range of services, such as ride-hailing, carpooling, food and package delivery, and professional services. The toolkit includes high quality mapping, addressing, traffic-aware routing, analytics and visualization capabilities to help developers quickly build apps their users, drivers and agents will appreciate. It also offers a simple pay-per-order pricing plan that depends only on the number of orders booked, making it an ideal option for start-ups and large organizations alike. The Here Mobility On-Demand toolkit supports end-to-end-development and includes the company’s Geocoder, Isoline Routing, Matrix Routing, and Mobile SDK (Software Development Kit).

Developers may choose to build their own custom navigation using Here’s software development kit to offer an enhanced brand experience, or they can deeplink their mobile app to Here’s own urban mobility app, Here WeGo, and go to market quickly. Apps built using the toolkit will render a consistent map experience across screens and users, facilitate precise pick-up and drop-off locations with proximity alerts, provide traffic-enabled navigation and pedestrian guidance, and support up-to-date estimated times of arrival (ETAs).

“Congestion, roadworks, and bad addressing are a constant headache for companies operating in a complex market where every single minute makes a difference,” noted Leon van de Pas, head of Internet of Things (IoT) at Here. “Our new toolkit brings together a set of advanced location capabilities to help developers address these challenges, and make their app stand above the rest.”

Here Mobility On-Demand has already been deployed by a number of leading on-demand service providers in different parts of the world:

• Grab, Southeast Asia’s leading ride-hailing platform, worked with the company to further streamline its backend dispatch system and make its passenger and driver apps work seamlessly. By using the Here Matrix API, Grab has been able to optimize the way drivers are assigned to passengers, making the process more efficient. Grab also uses the Basic Routing API, enabling it to provide more reliable ETAs to passengers;

• Volt, a popular on-demand peer-to-peer urban ride sharing app in Istanbul, Turkey, worked with Here to empower its drivers with in-app turn-by-turn navigation, live traffic, and optimal routing to their destination. Volt connects car owners that have empty seats with passengers looking for a lift in the same direction. The company aims to help reduce traffic congestion in the city by connecting urban commuters in real time;

• Localift, an Australian friend-to-friend ridesharing startup, worked with Here to enable the new app’s location capabilities, including routing journeys in real time between lift organizers and lift requesters, providing turn-by-turn navigation, and lift tracking visibility among family, friends and colleagues. Localift makes it easier for groups to organize free local pick-ups and drop-offs using Here’s extensive Places of Interest (POI) database, ranging from workplaces to restaurants and schools.

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Tom Stone

Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).

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