Traffic Technology TodayTraffic Technology Today
  • News
    • A-D
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
    • E-J
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
    • K-S
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
    • T-Z
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    • May 2025
    • March 2025
    • December 2024
    • September 2024
    • June 2024
    • Archive Issues
    • Subscribe Free!
    • > Tolltrans
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
LinkedIn YouTube X (Twitter)
Subscribe >
Traffic Technology TodayTraffic Technology Today
  • News
      • Appointments & Staffing
      • Asset Management
      • Autonomous Vehicles & ADAS
      • Awards
      • Cloud Computing
      • Congestion Reduction
      • Connected Vehicles
      • Covid-19
      • Cybersecurity
      • Data & Modeling
      • Deals, Acquisitions & Mergers
      • Electric vehicles & infrastructure
      • Emissions & Low Emission Zones
      • Enforcement
      • Event News
      • Funding
      • Incident Detection
      • Infrastructure
      • Intersections & Traffic Signals
      • ITS
      • Legal / Government Regulation
      • Machine Vision / ALPR
      • Mapping
      • Mobility as a Service
      • Multimodality & Micromobility
      • Planning, Testing, R&D
      • Public transit
      • Safety
      • Smart Cities
      • Smart Parking
      • Tolling
      • Traffic counting & categorization
      • Traffic Management
      • Traveler Information Systems
      • Tunnels & Bridges
      • Variable Message Signs
      • Vulnerable Road Users
      • Weather systems
  • Features
    • Features
    • Opinion
  • Online Magazines
    1. May 2025
    2. March 2025
    3. December 2024
    4. September 2024
    5. June 2024
    6. March 2024
    7. Archive Issues
    8. Subscribe Free!
    9. > Tolltrans
    Featured
    New issue graphic
    May 7, 2025

    Read the new TTi digital magazine online now – May 2025

    ITS By Tom Stone
    Recent
    New issue graphic

    Read the new TTi digital magazine online now – May 2025

    May 7, 2025

    NEW TTi MAGAZINE! Read the March 2025 digital edition online now

    March 21, 2025

    Digital magazine – read the new issue of TTi online for free – December 2024

    December 12, 2024
  • Video & Audio
    • Video
    • Audio
  • Podcast
  • Events
  • Webinars
  • Technology Profiles
LinkedIn YouTube X (Twitter)
Traffic Technology TodayTraffic Technology Today
Autonomous Vehicles & ADAS

Canadian toll road trials 3M’s ADAS-optimized AV-ready pavement markings

Adam FrostBy Adam FrostJuly 29, 20193 Mins Read
Share LinkedIn Twitter Facebook Email

As part of its long-term preparations for the widespread use of autonomous vehicles (AVs), the operator of the 407 Express Toll Route (407 ETR), in partnership with 3M Canada, has started testing the use of 3M’s high-visibility pavement marking tapes optimized for advanced driver assistance systems (ADAS) in the Greater Toronto Area.

The initiative is part of the 407 ETR Living Labs program of innovation, promoting safety and next generation transportation, with the trials designed to ensure new technologies are implemented safely and effectively. White painted markings have traditionally helped delineate the road surface to help drivers stay in their lane. The new high-viz tape lane marking technology being put onto the road by 407 ETR will now help ensure both humans and machines can accurately judge their position on the pavement. The previous generation of lane markings are on the road eastbound from Highway 427, with some being traditional white paint and the rest being contrast tape markings.

The retro-reflective high contrast tape markings are being tested on 1.5 miles (2.5km) of lanes eastbound, east of the Humber River to Weston Road, on both sides of ‘lane 2 (second lane from left in the image). Half of the trial distance has the first generation 7 inches (18cm) wide contrast tape, and the remainder has the next generation 10 inches (25.5cm) wide contrast tape; the first such installation in Canada. Both are wet reflective contrast tape; the 10-inch version having been designed specifically to work better with ADAS and autonomous vehicles. The lane markings performed well during the winter and during the rainy spring period experienced earlier this year.

3M’s ADAS-optimized Contrast Tape delivers a unique contrast between black and white and allows for improved detection, especially on a low contrast pavement such as concrete. The new road markings are designed to work with the way that machines ‘see’ and read infrastructure, as well as being readable to humans. The new lane markings offer four main benefits to 407 ETR:

  • wet retroreflectivity – remains bright and visible even in wet weather;
  • color contrast – black markings edging white provide improved lane definition, essential on low contrast pavement;
  • durability – long lasting performance due to the science of microcrystalline ceramic beads and inlay into the pavement;
  • advancement – providing a road of the future by enabling the use of ADAS.

The installation, by Total Traffic Services Inc., was done literally overnight and had the highway ready for the morning commute.

“Our history with 3M Canada and their ability to innovate gives us confidence in utilizing their products on our roadway,” said Craig White, 407 ETR’s VP of highway and tolling operations. “With success and support using 3M products in the past, the pilot project using 3M Connected Roads Contrast Tape made sense. It’s important we remain ahead of the game when it comes to autonomous vehicles for the safety of drivers and passengers alike.”

Jonathan Cliffen, Connected Roads lead at 3M Canada, said, “Working with the 407 ETR allows us to prepare and optimize roadways for ADAS of today and emerging autonomous vehicle technology. Validating our products in our unique Canadian climate helps us bring new technology to road-users and keep our roadways safe for all drivers.”

Share. Twitter LinkedIn Facebook Email
Previous ArticleNavya and two Korean partners to develop automated driving via 5G networks
Next Article UK Atomic Energy Authority opens new CAV test facility at Culham Science Center
Adam Frost

Adam joined the company in 1994, and has been News Editor of TTT since 2009. In his other role as Circulation Manager, he helped create the original Traffic Technology International distribution list 23 years ago, and has been working on it ever since. Outside of work, he is a keen fisherman, runs a drumming band, and plays an ancient version of cricket.

Related Posts

Autonomous Vehicles & ADAS

OPINION: The rise and fall of automated parking and what AV developers must learn

May 1, 20253 Mins Read
Autonomous Vehicles & ADAS

WORLD FIRST: Vehicle control using intelligent infrastructure pilot

April 24, 20254 Mins Read
Connected car GPS navigation on highway with other vehicles in background. Possible use for self-driving tech
Autonomous Vehicles & ADAS

Automated driving navigation pilot launched by Here Technologies and Lotus Robotics

April 3, 20253 Mins Read
Latest Posts
Fibes Exhibition Centre, Seville

EXCLUSIVE: ITS European Congress Guide

May 9, 2025
New issue graphic

Read the new TTi digital magazine online now – May 2025

May 7, 2025

Adept Live Labs 2 launches pledge to drive decarbonisation across UK highways

May 7, 2025
FREE WEEKLY NEWS EMAIL!

Get the ‘best of the week’ from TrafficTechnologyToday.com direct to your inbox every Thursday


Supplier Spotlights
Our Social Channels
  • Twitter
  • YouTube
  • LinkedIn
Getting in Touch
  • Free Email Newsletters
  • Contact Us
  • Meet the Editors
  • Supplier Spotlight

Upcoming Events

May 19
May 19 - May 21

ITS European Congress – Seville 2025

May 21
May 21 - May 22

Traffex

Jun 17
June 17 - June 19

Intertraffic Americas – Mexico City 2025

View Calendar
© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.