Donald Shoup gets animated


The world’s leading researcher into the economics of parking, Donald Shoup, reached a milestone in his career when he became a cartoon character in a short for the hit US TV show Adam Ruins Everything. This neatly describes his theories in just two minutes. For an exclusive interview with Shoup don’t miss the 2018 edition of Intertraffic World magazine, click here.

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About Author


Rachelle joined Traffic Technology International in early 2016 after having worked for an HR magazine and prior to that, as a freelance sub editor for various lifestyle consumer magazines. As deputy editor, she supports the editor in making each issue and updating the website. Outside of work, she enjoys tap dancing, playing the piano and video games, and eating spicy food.