Daktronics launches next-generation VMS for worldwide traffic applications


One of the USA’s leading manufacturers of large-format LED video displays and dynamic message signage systems, Daktronics, has entered the global market with a next-generation product that is compliant with EN-12966, the European Standard for Variable Message Traffic Signs.

After intense research and development, Daktronics’ new VF-2360 variable message sign (VMS) can now be deployed around the world. The new display offers traffic agencies full-color capabilities to improve travelers’ understanding and increase safety. The color displays grab motorists’ attention with dynamic symbols that are easy to read quickly, and text is enhanced with color accents to deliver the content clearly. Universal messages use standard pictograms and graphics to provide understanding across language barriers.

The VF-2360 provides superior uptime and high reliability. Redundant signal path ensures that travelers will see valuable information on the display. Easy access to components minimizes service time, reducing lane closures and driver distractions. Daktronics fully sealed components, which meet an IP67 rating, do not require any scheduled maintenance. The display’s highly reliable system is resistant to corrosion, allowing the VMS to withstand the harshest weather conditions around the world.

The VF-2360 increases flexibility by offering display sizes ranging from 3.2 x 3.2ft (1 x 1m) to 19.7 x 98.4ft (6 x 30m) to suit all applications, from lane control signs to over-the-road displays. With thousands of traffic signs installed worldwide and offices around the globe, the company currently possesses 70% of the USA’s ITS market share and 30+ years’ of experience in the European ITS market.

“We are poised to enter the global market with a game-changing product that meets customer demands, including a reduction in total cost of ownership,” said Daktronics transportation engineering product manager Mike Weinberg.

“We developed this cutting-edge VMS using the latest in full-color technology and ensuring a highly reliable product. The VF-2360 provides our customers with a product designed to maximize operation throughout its lifespan, thereby minimizing service costs and maximizing uptime for the display.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).