Toronto to use Here’s live and historic travel data for traffic mitigation initiative


Here, one of the global leaders in mapping and location services, will provide the City of Toronto with real-time and historical traffic data to support its efforts to reduce road congestion and improve transportation services.

Toronto, Ontario, is aiming to develop a new understanding of its transportation issues, including the impact on traffic of weather conditions, construction works, and infrastructure changes on its road network. The city will make use of the Here travel data in conjunction with the iPeMS (Performance Measurement System) software platform from Iteris, which will operate as an analytics and reporting tool. Based on these observations, Toronto’s Big Data Innovation Team can manage the traffic in real time and in a smart manner for the benefit of all citizens.

Here’s location technology and travel data will enable Toronto to analyze traffic patterns and further establish the city’s data-driven approach to improving the transportation network’s performance. The company’s extensive dataset coverage creates visibility to speeds on every single road, including arterial roads in the city center. Not only do arterial roads represent a huge chunk of the road network and are therefore key to a smart network management strategy, their analysis is also complex. Many arterial roads, for example, must accommodate a wide range of users, such as pedestrians, bicycles and cars, all with different needs.

Across North America and the world, Here serves as a vital partner to many smart city projects and the broader public sector, helping them make decisions that improve the quality of life for citizens. The company supplies detailed traffic information to numerous Departments of Transportation (DOTs) across the USA, including those in Alabama, California, Connecticut, Florida, Georgia, Louisiana, Maryland, Michigan, Missouri, New Jersey, Ohio and New York, and is also supporting intelligent transportation initiatives in Colorado, Iowa and Michigan.

“Toronto is one of the fastest growing cities in North America, and as the population grows so does our effort to create a smarter traffic management system,” said Barbara Gray, general manager of transportation services at the City of Toronto. “We are pleased to have Here on board to help Toronto’s citizens get around the city quickly, efficiently, and safely.”

Monali Shah, director of intelligent transportation solutions at Here, commented, “We are excited to work with the City of Toronto to turn big data into smart insights that can help alleviate congestion, enable safe road networks, and reduce pollution.”

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).