Silicon Valley city selects Trafficware’s traffic management systems


At the ITS America 2016 event currently taking place in San Jose, California, Texas-based traffic technology developer Trafficware has announced that the City of Fremont has chosen to deploy its central traffic management system, making it the 20th city or county in the Silicon Valley region of San Francisco’s Bay Area to use the platform.

After a competitive bidding process, led by Trafficware’s exclusive distributor for northern California, Western Pacific Signal (WPS), the City of Fremont selected the company’s central traffic management platform to replace an older legacy system. The city has also chosen to add Trafficware’s SynchroGreen adaptive signal technology on a 2.2-mile (3.5km) stretch of Fremont Boulevard. An NTCIP-compliant, real-time adaptive traffic control system, SynchroGreen takes a holistic approach when optimizing traffic signals by considering arterial, side street and pedestrian traffic in addition to mainline traffic. The system will allocate time to each vehicle and pedestrian phase in real time, without any additional modules. It is a field-proven solution designed to reduce motorist travel time, delays, and stops. SynchroGreen maximizes the use of available roadway capacity, while also decreasing fuel consumption and reducing idle times and vehicle emissions.

The Fremont Boulevard Corridor is targeted for the latest deployment of Trafficware’s adaptive signal technology in the Silicon Valley and San Francisco commuter area. The corridor is a major arterial in the city that experiences drastic and highly directional traffic during morning and evening peak periods, and more balanced traffic operations during the off peak periods, but also has swings in traffic volume due to nearby schools. Adding smart signal technology that responds to real-time conditions through this corridor will ease congestion and manage queues caused by traffic volume fluctuations.

Recently upgraded to version 2.4, the new software platform will allow the city to integrate a number of devices so they no longer have to operate as disparate systems, and can react quickly to incidents and changing traffic conditions, and communicate these situations to the motoring public. The platform is compatible with CCTV cameras, variable message signs (VMS), battery backup systems, transit and emergency priority/preemption systems, vehicle detection systems from various manufacturers, and other ITS components. Trafficware also provides more than a dozen system modules that will allow the city’s transportation department to expand the system to satisfy their future goals and objectives. The new technology is scheduled to be deployed in Fremont by late Q1 2017.

One of the modules available is dedicated to connected vehicles, providing support to vehicle-to-infrastructure (V2I) systems. This facility is likely to become increasingly important for Fremont and the other 19 nearby Bay Area communities adopting Trafficware technology, as California’s Silicon Valley region is expected to become one of the first parts of the USA to see the widespread deployment of connected and autonomous vehicle (CAV) technologies.

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About Author


Tom has edited Traffic Technology International (TTi) magazine and its Traffic Technology Today website since May 2014. During his time at the title, he has interviewed some of the top transportation chiefs at public agencies around the world as well as CEOs of leading multinationals and ground-breaking start-ups. Tom's earlier career saw him working on some the UK's leading consumer magazine titles. He has a law degree from the London School of Economics (LSE).